AOL, a brand within the Yahoo family, utilizes cookies and similar technologies to deliver its online services and applications. The company has outlined its data collection practices, distinguishing between essential operations and additional purposes that require user consent.
According to the company, essential cookies are employed for core functionalities such as providing access to its sites and apps, authenticating users, implementing security measures, and preventing spam and abuse. Furthermore, these tools are used to gather aggregated, non-personalized data on site and app usage, including metrics like visitor counts and visit duration.
By selecting ‘Accept all,’ users grant permission for AOL and its 237 partners, operating under the IAB Transparency & Consent Framework, to store and access information on their devices. This consent allows for the use of personal data—including precise geolocation, IP addresses, and browsing and search history—for advanced analytics, personalized advertising and content, audience research, and the development of new services.
Users who do not wish for their personal data to be used for these additional purposes can opt out by selecting ‘Reject all.’ A ‘Manage privacy settings’ option is also available for those who prefer to customize their choices. The company states that consent can be withdrawn or modified at any time through links such as ‘Privacy & cookie settings’ or the ‘Privacy dashboard’ available on its platforms. For comprehensive details, users are directed to the company’s official privacy and cookie policies.
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