Following its blockbuster theatrical run, Apple’s “F1 The Movie” will make its streaming debut on Apple TV+ on Friday, December 12. The film, which surpassed expectations by grossing over $600 million at the worldwide box office, is poised to become the platform’s biggest premiere of the year.
The movie’s success marks a significant moment for Apple’s film division. After a series of theatrical disappointments in 2023-2024 led to a strategic shift toward straight-to-streaming releases like “The Gorge” and “Wolfs,” the massive box-office performance of “F1 The Movie” provides a powerful boost for its transition to the streaming service. The extensive marketing and word-of-mouth generated over the past six months are expected to drive record viewership for Apple TV+.
Apple plans to capitalize on the film’s popularity with its recent acquisition of exclusive U.S. broadcast rights for the Formula 1 sport. By attracting viewers with the movie, the company aims to build a dedicated audience for its live racing coverage, which will be integrated into the same platform.
Live Formula 1 races are scheduled to begin on Apple TV+ on March 7, 2026. All F1 content, including Grand Prix races and practice sessions, will be included with a standard subscription at no additional cost.
This dual strategy of a hit film followed by accessible live sports coverage mirrors the effect of Netflix’s “Drive to Survive,” which significantly grew Formula 1’s fanbase in the United States. Apple hopes its combination of cinematic storytelling and live events will further elevate the sport’s popularity.
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