After a period of dormancy, Frank Ocean’s luxury jewelry brand, Homer, has staged an abrupt comeback in 2025 with a surge of activity that stands in stark contrast to its typically quiet approach. The relaunch includes new jewelry designs, new stores in Los Angeles and London, and a redesigned New York flagship.
This revival follows nearly two years of inactivity. The brand, which mirrors the reclusive nature of its founder, had not updated its Instagram page since June 2023, leaving its future uncertain. The initial 2018 launch of Homer was similarly quiet, with a public reveal only following in 2021.
Homer’s New York outpost, located in the city’s Jewelers Exchange building, now showcases fresh collections in stark, modern display cases. The brand argues that the intricate shapes and sparkling lab-grown diamonds of its pieces are best appreciated in person, a nod to Ocean’s original vision of an offline-only retail experience.
Initially, Homer’s collection—comprising jewelry, scarves, and exclusive Prada jackets—was sold exclusively at its New York City store, with interested customers ordering from physical catalogs. The brand later transitioned to e-commerce, using email newsletters to announce new arrivals.
A recent collection, the Frankenstein-Cord jewelry line, was co-created with New York designer Barry Kieselstein-Cord. Selections include a “High Jewelry Necklace” made of 18k white gold and studded with over 2,200 lab-grown diamonds, retailing for nearly $700,000.
This premium pricing is a signature of the brand. “I didn’t want our work to be any less expensive than Cartier,” Ocean said when Homer debuted. While current online offerings may not reach the million-dollar price tags of its launch pieces, several items approach the cost of high jewelry from legacy houses.
Despite the cost, a dedicated customer base exists. The brand’s web store has sold out of items such as the $535 “Heart Ring With Screw” and the $29,500 XL “Bullet Hole Heart Pendant,” underscoring its continued appeal.
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