Gap is launching a new apparel collection for women and children this Friday in partnership with New York-based designer Sandy Liang.
Known for her signature blend of feminine nostalgia and downtown edge, Liang has reimagined Gap’s classic designs. The collaboration infuses iconic pieces, from bow-adorned denim to unique outerwear, with a playful yet wearable aesthetic designed for cross-generational appeal.
“Each collaboration has its own story,” said Mark Breitbard, president and CEO of Gap. “Sandy Liang has cultivated both an engaged community and an iconic design perspective, which has allowed her to reimagine our heritage pieces into something entirely new, yet familiar. It’s exactly the kind of creative partnership that keeps Gap at the forefront of culture.”
For Liang, a Parsons School of Design graduate who founded her company in 2014, the partnership is a personal milestone. “Growing up, Gap was the pinnacle of fashion,” she stated. “I wanted to take the pieces that meant something to me as a kid and reimagine them through my lens today — celebrating girlhood in all its forms, while honoring the iconic styles that make Gap so timeless.”
The campaign is centered on an imaginative short film, “Sandy’s Dream Closet,” animated by visual artist Annie Choi. Inspired by Liang’s memories of growing up above her father’s restaurant in New York’s Lower East Side, the film illustrates a young Sandy’s fashion dreams. The campaign, shot and directed by Sophie Hur, will be featured across digital channels and in stores.
Denim anchors the collection, with pieces like a pleated miniskirt ($88), a vegan fur crop denim jacket ($128), and low-rise ’90s loose carpenter jeans ($108). Gap’s fleece is refreshed with Liang’s take on the classic arch logo hoodie ($118). Statement outerwear includes a reversible vegan leather sherpa jacket ($268) and a trench coat with Liang’s signature bow detailing ($228).
The collection also marks Liang’s first venture into children’s apparel, with online-exclusive “mini matchbacks” for babies and toddlers. Her son, Rainer, appears in the campaign.
The Gap x Sandy Liang collection, with prices ranging from $15 to $268, launches Friday at 9 a.m. ET. It will be available on gap.com, at Liang’s New York flagship, and in select Gap stores, as well as in several international markets. This follows Gap’s previous collaborations this year with Dôen, Béis, and Malbon, while Liang has previously partnered with brands like Salomon and Baggu.
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