As part of the Yahoo family of brands, the company utilizes cookies and similar technologies for several essential functions. These include delivering its websites and apps, authenticating users, ensuring security, preventing abuse, and measuring site usage.
By providing consent, users can also allow Yahoo and its partners to store and access information on their devices for additional purposes. This enables the use of personal data, such as precise geolocation, IP addresses, and browsing and search history, for analytics, personalized advertising and content, audience research, and the development of new services.
Users are given direct control over their data preferences. They can choose to “Accept all” to enable all data uses, “Reject all” to decline these additional purposes, or select “Manage privacy settings” to customize their choices.
Consent can be modified or withdrawn at any time via the “Privacy & Cookie Settings” or “Privacy Dashboard” links on Yahoo’s sites and apps. For more detailed information, users can consult the company’s official Privacy Policy and Cookie Policy.
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