Yahoo, part of a brand family that includes AOL and Engadget, utilizes cookies to operate its websites and applications. The company states that these technologies are essential for delivering its services, authenticating users, maintaining security against spam and abuse, and measuring platform usage in an aggregated, non-personalized manner.
When users select “Accept All,” they grant consent for Yahoo and its 237 partners within the IAB Europe Transparency and Consent Framework to store and access information on their devices. This agreement also permits the collection and use of personal information, such as precise geolocation data, IP addresses, and browsing and search activity.
This data is used for a range of additional purposes, including analytics, delivering personalized advertising and content, measuring ad and content performance, conducting audience research, and developing new services.
Users have the option to decline this broader data processing by selecting “Reject All.” For more detailed control over data usage, a “Manage privacy settings” option is available to customize their choices.
Users can modify or withdraw their consent at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links on Yahoo’s platforms. For comprehensive details, the company directs users to its full Privacy Policy and Cookie Policy.
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