Yahoo, as part of its family of brands including AOL and Engadget, utilizes cookies and similar technologies when users engage with its sites and applications.
The company employs these tools for several core functions: to deliver and maintain its online services, authenticate users, enforce security measures, and prevent spam and abuse. Additionally, they are used to measure site and app usage through aggregated, non-specific data collection.
By selecting “Accept all,” users consent to Yahoo and its 237 partners, who are part of the IAB Europe Transparency and Consent Framework, storing and accessing information on their devices. This allows for the use of precise geolocation data, IP addresses, and browsing and search data for advanced purposes. These include analytics, the delivery of personalized advertising and content, performance measurement, audience research, and the development of new services.
Users who do not wish for their personal data to be used for these additional purposes can select “Decline all.” For more granular control, an option to “Manage privacy settings” is also available.
Consent can be modified or revoked at any time via the “Privacy and Cookie Settings” or “Privacy Dashboard” links on Yahoo’s platforms. Further details on data usage are available in the company’s official Privacy Policy and Cookie Policy.
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