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A survey conducted in France revealed the phenomenon of a significant increase in the illegal viewing of French football league matches in the first and second divisions, which caused losses for the television channels and platforms that own the rights to broadcast Ligue 1 and Ligue 2 matches.
The French website “Sporton” reported that about 5% of the French, or approximately 2.5 million people, admitted to watching French league matches via unauthorized means such as “IPTV” or online streaming sites.
This phenomenon is particularly prevalent among people under the age of 35, with the rate reaching 11%.
Among football viewers in France, almost 1 in 5 (23%) use these illegal methods. It is worth noting that 60% of the French consider the use of these practices understandable, given the high prices of official subscriptions.
The survey also shows that football fans set their maximum budget at an average of €23 per month to access content, an amount far below current offers on the market. This economic reality partly explains why only 18% of French people subscribe to a prepaid football channel, and barely 6% to several channels.
Only 15% of football fans say they would subscribe to channels that own the rights to broadcast the league, while 65% believe that the prices charged encourage watching illegal broadcasts.
The Premier League’s TV rights bid has come under widespread criticism, with 69% of fans believing the tender was poorly managed.
More than half of fans in the survey reported a decline in the appeal of the first division competition. The scheduling of Ligue 2 matches on Fridays also caused a decline in followers.
