The molcajete, the tequila, the talavera and the artisanal cheese are items that represent the Mexican culture. Various entrepreneurs have seen a business opportunity in these articles.
Although I knowSeptember is the national month and one of those with the highest sales of Mexican items (only behind December), these items are sold throughout the year that exalt and represent our roots.
In fact, in recent months the stores focused on the sale ofMexican articles have grown 44% on online platforms, this is revealed by Tiendanube, since in an analysis it carried out it found that the average ticker in these stores is 1,338.56 pesos, which shows a growth of 65%, compared to 2021.
Alfredo Prospero Fonseca, co-founder of La Cosita Chula, a platform that sells artisanal products, agrees on this, and says that in September sales increase by up to 40% because people usually buy tableware and items to decorate the table.
We share the story of three entrepreneurs what have they seen in the e-commerce An alternative to market their Mexican products and reach more people, including expanding their products outside the country are: Alfredo Prospero Fonseca, founder of Cosita Chula, José Antonio Campillo, general director of Soy Oaxaca and Antonio Lara, founding partner of XIWIX.
The planning starts from previous months
One of the companies that promotes Mexican traditions is La Cosita Chula, which for seven years has brought Mexican products to the international level, as the items combine innovation with tradition.
The products are made by a network of workshops in Puebla, Chiapas, Jalisco, Tlaxcala, and Oaxaca, among others, that create various talavera, marble, and volcanic stone items such as jars, molcajetes, plates, and centerpieces.
Alfredo Prospero Fonseca, co-founder of the platform explained that for the festivities of September 15 there is a high sales rate, especially because they sell to wholesalers. In order to deliver the product on time and make it to the restaurant or family reunion table, preparation is required that begins months in advance.
The planning begins in June, because they sell to wholesalers, companies that provide Mexican gifts, to final customers and to Mexicans abroad who sell the products; nevertheless, this year there was uncertainty, because inflation and the fact that some companies have not recovered from the pandemic meant that buyers took more time to decide if they wanted the products.
“Clients took a little longer to define this year, because they don’t know if people are going to go out to celebrate or if they are going to stay at home. Low investment up to 30%, a lot had to do with the increase in the price of materials, although we continue to maintain the price”, Alfredo commented.
From Mexico to the world
For the purpose of celebrate mexican culture and encourage artisans who had nowhere to sell their products, Soy Oaxaca was born three years ago. “The idea was to develop a platform, but not just a little store, but also a photographic service, advertising and financial advice, because many don’t even know how much their product is worth and they don’t have enough to reinvest,” said José Antonio.
The platform sells clothing, handicrafts, chocolate, mescales and other handcrafted products, and is also in charge of logistics so that more than 60 producers who sell their items don’t worry about shipping.
The items have reached 24 countries, such as Oaxacan tamales that are vacuum packed, so that they last up to six months inside the bag, that have arrived in Australia or the huipiles and blouses, that their artisanal embroidery can take six months to make to reach their final destination, Spain.
José says that many times this traditional clothing is used to “give the cry” on September 15 and is seen as a costume, for this reason they have focused on changing the perception of the garments and publicizing the work behind and of where it comes from so that people carry them with pride.
The best of Puebla
Antonio Lara Téllez, is an entrepreneur who two years ago co-founded Xiwix, a e-commerce for sell crafts in wood, volcanic stone and talavera.
The idea arose after returning to his hometown, Atlixco, Puebla, a town near the volcano, and marveling at the creations made by artisans. The project started in social networksmarketing wooden boards with unique talavera designs, molcajetes and tequila glasses, the acceptance was such that they migrated to an online store, with which they can reach the entire Mexican Republic.
Antonio details that the best time for sales is in December, because they create gift packages with articles and artisanal mezcal and that the purpose of the business is to create art objects that become part of life, such as the molcajete, traditionally used in Mexican cuisine.
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