- Jen Glantz is an entrepreneur who runs social-media accounts, a podcast, and a e-newsletter.
- She started monetizing her subsequent, and brand specials now make up 20% of her money.
- Achieving out to models is her initially stage, and she posts free of charge written content to get their focus.
I am an entrepreneur, and for the previous 10 many years, I’ve been sharing the specifics of my lifestyle on the world-wide-web. I started out as a blogger and inevitably commenced to use social media, a podcast, and an email publication as strategies to expand my consumer base and expand the arrive at of my personal model.
But it wasn’t right up until very last calendar year that I determined I preferred to start monetizing these unique written content streams by operating with brand name associates and sponsors.
Soon after decades of gradually developing my viewers, I realized that I was reaching shut to 100,000 men and women a month on all of my platforms and could begin accomplishing specials with models who wanted obtain to the persons who followed me. I commenced off by constructing a media package utilizing a free template on Canva, which showcased what platforms I have, the types of written content I build, and the numbers that aid every vertical — from follower depend to my electronic mail open amount to how several listeners my podcast gets every month, and far more.
Following I had a media package all set to go, I began on the lookout for manufacturers who needed to operate with me. These days, more than 20% of my profits will come from brand name sponsorships.
Without making use of an agent or manager, right here have been the three techniques I discovered my very first handful of sponsors to perform with in 2021 and 2022.
1. I reached out to manufacturers immediately
The quite very first strategy I took was to make a record of manufacturers that I truly cherished and applied routinely. I picked skincare, jewelry, and outfits businesses I might followed for yrs and attained out to them straight.
Soon after looking on LinkedIn for the identify of the brand’s partnership or influencer supervisor, I found their electronic mail applying a absolutely free instrument termed Any Mail Finder and drafted my pitch.
Here is my e-mail template:
I am Jen Glantz. It is really amazing to e-meet you! I’m reaching out since I’ve been a lover of [brand name] for quite a few years, relying on [name of product] to get me via [a specific use case of when I use the product].
As a social media, publication, and podcast information creator in the marriage ceremony space, I’d enjoy to perform with [brand name] on a partnership to unfold the term about your special and remarkable products.
I’m sharing my media kit with you nowadays and hope we can chat a lot more about performing with each other this time.
Even though I only read back again from a single of the three makes I originally pitched, I was ready to shut a compact brand name deal with a sunscreen organization I use regularly referred to as Solara to post an advert in my publication and do a TikTok video clip about its newest products launch. It aided me secure my to start with well-recognised manufacturer partnership that can enable direct to more specials in the potential.
2. I applied an influencer–management system
A person passive way that I have been equipped to land new manufacturer discounts is by utilizing no cost influencer and creator-administration platforms. These platforms enable you produce a profile, in which you can share information about your written content-generation verticals (social-media channels, newsletter, or podcasts) as properly as your pricing for brand name specials dependent on what type of information you’re open up to making or the kinds of adverts you can operate. Just after you list that info, models from elegance to fashion, kitchen materials, and far more can contact you if they believe that you might be a superior suit for them.
You can also use these platforms to research for brand names interested in working with material creators and pitch them directly on the platform. Although these platforms are cost-free to use, some may possibly just take a price after you e-book a deal with a brand name, when other folks cost the brand name and not the creator.
For social-media model deals, I use AspireIQ and Tinysponsor, and for e-newsletter and podcast advertisement deals I use Swapstack.
3. I post for no cost and tag manufacturers
If there is a brand that I actually want to perform with and they have not responded to my e-mail pitch, I start producing content for absolutely free and tag them in my posts. I will share my preferred solutions or merchandise from them in an Instagram tale, mention them in a TikTok online video, ship the model account a DM, or speak about them in my newsletter.
The hope is that when they see these mentions and perhaps even attain out to get the job done collectively, I have a portfolio of material I can share with them about their products or provider. This displays the brand name your legitimate determination and also presents them a style of the variety of content material you can make for them.
Be guaranteed to tag the manufacturer in your posts, use their branded hashtags, and use any more hashtags that are suitable to them. You can typically obtain these hashtags by searching at the ones the brand name has utilized in current posts. Even though I don’t recommend creators to perform for free, doing this once in a while to get on a brand’s radar could possibly be a good shift, especially when setting up out.
I lately did this with a skincare organization that I definitely preferred and that hadn’t responded to two pitch e-mail I’d sent. Showing them what I might established for absolutely free helped me enter the negotiation section, and we are in talks about doing a 2023 partnership.
Related Post
- Jen Glantz is an entrepreneur who runs social-media accounts, a podcast, and a e-newsletter.
- She started monetizing her subsequent, and brand specials now make up 20% of her money.
- Achieving out to models is her initially stage, and she posts free of charge written content to get their focus.
I am an entrepreneur, and for the previous 10 many years, I’ve been sharing the specifics of my lifestyle on the world-wide-web. I started out as a blogger and inevitably commenced to use social media, a podcast, and an email publication as strategies to expand my consumer base and expand the arrive at of my personal model.
But it wasn’t right up until very last calendar year that I determined I preferred to start monetizing these unique written content streams by operating with brand name associates and sponsors.
Soon after decades of gradually developing my viewers, I realized that I was reaching shut to 100,000 men and women a month on all of my platforms and could begin accomplishing specials with models who wanted obtain to the persons who followed me. I commenced off by constructing a media package utilizing a free template on Canva, which showcased what platforms I have, the types of written content I build, and the numbers that aid every vertical — from follower depend to my electronic mail open amount to how several listeners my podcast gets every month, and far more.
Following I had a media package all set to go, I began on the lookout for manufacturers who needed to operate with me. These days, more than 20% of my profits will come from brand name sponsorships.
Without making use of an agent or manager, right here have been the three techniques I discovered my very first handful of sponsors to perform with in 2021 and 2022.
1. I reached out to manufacturers immediately
The quite very first strategy I took was to make a record of manufacturers that I truly cherished and applied routinely. I picked skincare, jewelry, and outfits businesses I might followed for yrs and attained out to them straight.
Soon after looking on LinkedIn for the identify of the brand’s partnership or influencer supervisor, I found their electronic mail applying a absolutely free instrument termed Any Mail Finder and drafted my pitch.
Here is my e-mail template:
I am Jen Glantz. It is really amazing to e-meet you! I’m reaching out since I’ve been a lover of [brand name] for quite a few years, relying on [name of product] to get me via [a specific use case of when I use the product].
As a social media, publication, and podcast information creator in the marriage ceremony space, I’d enjoy to perform with [brand name] on a partnership to unfold the term about your special and remarkable products.
I’m sharing my media kit with you nowadays and hope we can chat a lot more about performing with each other this time.
Even though I only read back again from a single of the three makes I originally pitched, I was ready to shut a compact brand name deal with a sunscreen organization I use regularly referred to as Solara to post an advert in my publication and do a TikTok video clip about its newest products launch. It aided me secure my to start with well-recognised manufacturer partnership that can enable direct to more specials in the potential.
2. I applied an influencer–management system
A person passive way that I have been equipped to land new manufacturer discounts is by utilizing no cost influencer and creator-administration platforms. These platforms enable you produce a profile, in which you can share information about your written content-generation verticals (social-media channels, newsletter, or podcasts) as properly as your pricing for brand name specials dependent on what type of information you’re open up to making or the kinds of adverts you can operate. Just after you list that info, models from elegance to fashion, kitchen materials, and far more can contact you if they believe that you might be a superior suit for them.
You can also use these platforms to research for brand names interested in working with material creators and pitch them directly on the platform. Although these platforms are cost-free to use, some may possibly just take a price after you e-book a deal with a brand name, when other folks cost the brand name and not the creator.
For social-media model deals, I use AspireIQ and Tinysponsor, and for e-newsletter and podcast advertisement deals I use Swapstack.
3. I post for no cost and tag manufacturers
If there is a brand that I actually want to perform with and they have not responded to my e-mail pitch, I start producing content for absolutely free and tag them in my posts. I will share my preferred solutions or merchandise from them in an Instagram tale, mention them in a TikTok online video, ship the model account a DM, or speak about them in my newsletter.
The hope is that when they see these mentions and perhaps even attain out to get the job done collectively, I have a portfolio of material I can share with them about their products or provider. This displays the brand name your legitimate determination and also presents them a style of the variety of content material you can make for them.
Be guaranteed to tag the manufacturer in your posts, use their branded hashtags, and use any more hashtags that are suitable to them. You can typically obtain these hashtags by searching at the ones the brand name has utilized in current posts. Even though I don’t recommend creators to perform for free, doing this once in a while to get on a brand’s radar could possibly be a good shift, especially when setting up out.
I lately did this with a skincare organization that I definitely preferred and that hadn’t responded to two pitch e-mail I’d sent. Showing them what I might established for absolutely free helped me enter the negotiation section, and we are in talks about doing a 2023 partnership.
