4 areas of your company that need technology

The implementation of technology in companies, especially small and medium-sized ones (SMEs) is no longer an option or a matter of luxury as it was a few years ago; nowadays, it is essential for the proper functioning of the business, to guarantee its growth and, above all, to achieve its survival, despite the socio-economic conflicts that may arise.

Such is the importance of technology in the process of each organization that seven out of 10 SMEs in Mexico they know how important it is for their operations, since it has been since the pandemic that the use of it has allowed them to stay in the market, reveals a study by Microsoft.

Currently there are multiple technological solutions for the best operation of the business, so SMEs can fall into confusion by not knowing which ones to use or in which what areas to startsince due to the lack of budget it is possible that you want to start with some sectors, the most critics.

Although the technological processes will depend on the needs of each organization and its interests, there are some areas that can begin the process in all companies, regardless of the line of business. Which ones? Microsoft points to four.

1. Hybrid work

Due to the health crisis, many companies migrated office work to a remote one, and now with the resumption of activities, another has decided to leave it or implement a hybrid scheme, for which they will need Technological tools.

For this you can implement suites with softwares administrative, for cyber protection, hardwarefurniture, among others, everything necessary to achieve a comfortable job.

Thus, it will be possible to optimize workloads, coordinate schedules with workers, work in files, effective communication in real time and improve the protection of equipment, users and data in work environments.

2. For the audience

With technological adoption, you can have better control of the audience and therefore create more effective visibility strategies.

“Learning more about your customers or the effectiveness of your operations can mean significant changes in your business to improve profitability,” the company says.

One of the options used for this is machine learning software which tracks data trends and provides insights to find out what those numbers really mean. Thus, companies can quickly take steps to improve their business by turning numbers and data into actionable insights.

3. With clients

By having softwares that allow streamline and improve care With customers, you can collect data from people, get to know the population better, and work to convert potential customers into customers.

“Having solutions of this type enables businesses to easily access information whenever they need it through integrated dashboards and help their customers sales teams to use your brand to track customer touch points.”

By having a better shopping and service experience, customers will be loyal to the brand and attract more people.

4. Automation

Overcoming the barrier of efficiency or productivity can be difficult for a small company, especially if it does not have a large work team.

A solution may be to use automation tools with which you can reduce the time that employees invest in routine and repetitive tasks, time that they can better allocate to other areas to increase the company exponentially.