4 most common logistics mistakes in e-commerce and tips to solve them

The buying cycle e-comemrce It is not closed with the payment of the product, the delivery is still pending, which can be decisive for the customer to return, because a bad logistics experience can make the customer not buy again.

Having good logistics is not only a matter of providing a great experience, but of retain customerthat they trust the company and that their product will arrive in optimal conditions and on time.

During the pandemic, logistics were affected, largely due to the increase in purchases onlinewhich according to the Mexican Association of Online Sales grew 81% during 2020. This increase in sales that has been seen year after year has led to the fact that, so far in 2022, requests for eurgent deliveries have increased 47%those scheduled at 15% and mixed deliveries made via API 30%, compared to 2021, reveal data from Borzo.

Now, customers are looking for more efficient shipments and deliveries; therefore, companies need to create customer loyalty and rapprochement actions, provide better route options, greater planning in shipment management and security in package shipments.

What are the main logistics errors that companies face and how can they solve it?

1. Not reporting the delivery time

The lack of clarity in delivery times can mean that a purchase is not made, because there is no certainty that it will arrive on time, the same thing happens when long delivery periods are established; however, customers prefer to know how long their order will take from when they checkout than the delivery time claimed later.

Companies can integrate technology into e-commerce so that when you add the address or zip code an average delivery time is given.

2. Lack of follow-up of the order

Consumers like to know the logistics process that their order follows, the progress it makes to reach their hands, since it is packaged, passes through the distribution center until it is a few blocks away.

This is possible through technologies such as Artificial Intelligence and algorithms that provide the ability to track and plan routes, you can even send text messages or by mail to know the status and notify if there was any delay.

3. Bad communication

Poor communication with customers and not responding to their messages make consumers have a bad experience and feel frustrated because their doubts and problems are not resolved.

For this reason, it establishes a customer service center that also covers logistics and provides solutions to any problems that may arise. Also provide all the necessary information to make a return and allow them to carry out the process in the easiest way.

4. Bad packaging

The packaging is the protection of the product and if it is defective from the beginning there is a high probability that it will arrive badly at the destination; however, protecting him from more; with too much padding and a very large box may imply extra logistics costs, which could be reflected in an increase in the shipping price.

One way to counteract this is to choose the right packaging, not to exceed the sizes, as well as ensuring that there are no flaws in the packaging process, in order to create an impeccable image of the business.

Logistics is part of the purchasing process; the sale is not closed until the order reaches the hand of the consumerTherefore, it is important to offer a good delivery, because when a customer has a bad experience, they communicate it to others and it can cause them not to buy from the store.