Direct sales grew during the pandemic, as it was an income alternative for those who had their work paused. Data from the Mexican Association of Direct Sales (AMVD) indicate that until 2021 there were already 4 million 320,000 people dedicated to catalog sales.
Given the temporary closure of the offices and the need to avoid contact, the vendors saw in the digital commerce an alternative.
Although the economic reactivation is already a fact, digitization is here to stay as 39% of consumers combine your purchases in virtual stores and physical stores.
Now people dedicated to direct sales need to design a sales strategy, because going door to door and offering products is no longer enough because they are faced with a digital consumer and greater competition.
Before this panorama, How to boost digital sales? Let’s start by remembering that wellness and health products represent 36% of direct sales, according to the World Federation of Direct Selling Associations, followed by beauty products (29%), home (29%) and fashion (6 %), areas that are good options to start a business.
know your audience
One of the benefits of direct sales is the closeness with the consumer, take advantage of that contact to get to know each of your customers, their tastes and preferences and offer personalized products. To do this, create your buyer personathat is, a profile of the target and segmented client, since each group of clients is different.
It is also important to know your products; its technical characteristics and qualities, this will allow you to make a better offer and close the sale.
Having good communication is key, according to various studies, friendliness and trust are the factors that generate more consumer loyalty towards brands. In fact, having assertive communication allows you to have a greater chance of generating a sale.
Choose the right channel
The right channel will be determined by your product and target audience. To find out which is the ideal, evaluate your audience and if they are really in the digital environment.
You can start by posting on social networks or send the digital catalog Through social networks, as far as possible make exclusive offers, because you will find more people who sell your same products, the key to stand out is in promotions.
Use the technology
Catalog sales brands have already created web pages to generate a personalized digital catalog, which can be shared on social networks or WhatsApp. Use these tools to reach more people, increase sales and not just limit yourself to one location.
You can also bet on payment links to generate more secure transactions and ensure greater confidence to consumers.
Of the people who are engaged in direct sales, 75% are women, of which 7 out of 10 are housewives; however, Gen Z and millennials are seeing a business opportunity.
“38% of people from generation Z and 34% of millennials have the potential to work as independent salespeople, while 40% of generation Z and 41% millennials consider this activity likely to obtain money since they can do it from a digital platform”, highlights an Avon study.
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