Mexican franchises have changed their business mentality and now seek to be global from the beginning, which is why the number of franchises seeking to expand and reach the United States has increased.
During this 2022 the 42% of franchises They sought internationalization and bring Mexican brands to the northern country, said Roberto Litwak, director of operations for Feher Consulting United States.
“Two years ago the figures were reversed, most of the projects were from outside the country to Mexico, in recent years we have reversed those figures,” he said.
These Mexican companies that seek to open operations in the United States are of all kinds, from food and drinks to candy factories, ecological bags and natural products. “There are already several Mexican supermarkets there, such as Vallarta supermarkets, González Market,” Roberto said.
Why are you looking to come to the US?
According to Roberto, among the factors that motivate franchises to expand and reach the US are the political and economic environment who lives in Mexico and looking for an alternative to grow the business.
Meanwhile, Ferenz Feher, CEO of Feher Consulting, explained that the entrepreneur’s mentality has changed as a result of the pandemic, because it is now thought that growth should be global, not just local.
“One of the trends that has changed is the mentality of saying: ‘Mexico is very big and we have a lot to do here, so why look for other countries if it’s easier in Mexico.’ Now they are encouraged to be international from the beginning”.
Franchise growth in the US
According to Ferenz, “the neighboring country is a mirror of what could happen in Mexico, and this could also have positive effects for our country. For example, the growth of the franchise sector, where there are multiple opportunitiesboth import and export brands”, explains the manager.
Likewise, data from the consultancy in the United States reveal that 32% of projects they involved the departure or arrival of concepts between Mexico and other countries, while 12% were projects started in the neighboring country to be developed and operated right there. On the other hand, 14% were projects that sought internationalization from the United States to Mexico.
Additionally, Ferenz pointed out that this year the twists of food and beverages, services and health; Like pharmacies and medical laboratories, innovation franchises and natural products will also grow, as a result of changes in the habits of people who are more concerned about their health today.
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