5 ways to implement it to increase sales

One of the challenges faced by small and medium-sized enterprises (SMEs) is the adoption of technology, especially tools such as Artificial intelligence (IA), which they usually avoid because they are considered to be of high economic cost or complicated; However, this is not so. If you know how to implement it properly, the Benefits they can be many.

Paolo Boni, CEO of Convertía, an online marketing service, explains that AI has become a priority for companies in recent years not because of aesthetics or fashion, but because of the benefits it brings to companies, especially the pymes.

“AI offers advantages that add significant value during the purchase process, which translates mostly into increase sales and decrease costs for SMEs, improving and streamlining their processes”, he explained in an interview with El Economista.

Among the benefits that SMEs can find, he highlighted a more fluid communication with customers, which generates greater trust and therefore adherence to the brand; non-invasive personalized and interactive interactions; automation of 90% of CRM and marketing processes; personalized attention to clients and resolution of doubts in a few minutes; improve the customer’s Customer Experience by at least 30%; and offer the possibility of directly purchasing a product or service through the messaging interface.

However, he stressed that adopting this technology continues to be a challenge for SMEs, mainly due to the lack of information on the benefits it entails, since having a limited budget means spending in the short term. The priority for SMEs is to invest, for example, in raw materials and/or talent, not so much in technology.

Likewise, the fear of technology prevails, since there are still profiles that refuse to trust the results and productivity that can be achieved, thinking that the only way to get more sales is to increase the workforce or implement other methods.

“The automation of processes and the saving of time and resources will be important benefits that will justify the investment made, since they favor the operation of the business and the direct increase in sales.”

How to add it

Having these options in business is not complicated, especially since AI is present in various forms, it is just a matter of choosing the one that best suits the needs of the business.

Among those that can help SMEs, Boni highlights the following five:

1. Chatbots: In addition to streamlining the customer service, 24 hours a day, seven days a week, marketing specialists provide specific content to generate new potential customers.
2. c-Commerce: when users have doubts in an online purchase, there is the possibility that they abandon the cart or give up on their purchase, conversational commerce or c-Commerce can help finalize it because it automates many repetitive actions, in addition to focusing on helping the customer throughout the purchase process, always taking into account that the user will have the option of speaking with an operator if their claim or query was not resolved by the bot.
3. Content creation: artificial intelligence is an essential tool for those responsible for content marketing because it allows them to create personalized content that fits the tastes and preferences of users, and with it, the company can stand out among search engine trends.
4. Inbound marketing: inbound marketing is a methodology that aims to attract customers at the beginning of the purchase process and accompany them until the end of the transaction, through the creation of valuable content and tailored experiences. This can be done, for example, through email marketing, videos, webinars, social networks, blogs, among others, which also use AI to program themselves.
5. Speech Analytics: today’s users have changed their habits and are now more comfortable with voice recognition searches. From the analysis of conversations between agents and customers in recording systems, Speech Analytics helps decipher customer trends through keywords that lead to a purchase, consumption patterns and each of their motivations. In addition, virtual voice assistant chatbots with the highest technology in machine learning are available.

“SMEs must know that beyond innovation, it is a competitive advantage in the market, since it will be an extension of everyday tools. Something that must be taken into account and is of the utmost importance is the implementation of robust technological platforms, which serve as a basis to be able to streamline and improve processes”, said Boni.

Prepare for the Good End

Knowing about this type of technology will allow SMEs to create better strategies to boost their sales and generate greater customer loyalty, especially in seasons such as Good End, which will be from November 18 to 21 and represents a recovery opportunity for businesses.

For this reason, Boni considered that the best way to get ready for the season is to use all the available tools, especially in the digital sphere, since many purchases will be made through mobile devices and the Internet. On average, 58% will shop via mobile phone without being physically present in the store, reveals a study by iab.

The important thing is to generate a connection with the client at any time and place, providing personalized attention that help solve your doubts.

“This model helps the purchase of products or services to be made through instant messaging applications such as WhatsApp, Instagram or Facebook, among others,” he concluded.