6 Mary Kay Business Leadership Tips

“I have often said that we do something much more important than just selling makeup, we are changing lives”, with this phrase Mary Kay Ash embodied her mission: empowering women.

Mary Kathlyn Wagner was born on May 12, 1918 in Hot Wells, Texas and created the cosmetics company in 1963 after working for several direct selling companies and that his work was not recognized.

The businesswoman worked for more than 10 years at World Gifts and was one of the most successful sellers; however, at the time of her promotion, it was a man (whom she had trained) who took her place, earning a higher salary than hers.

After experiencing labor inequality first hand, he set out to create a business model that will empower women and allow them to be in control of their own future.

Mary Kay Cosmetics started with a capital of 5,000 dollars and the formula for a skin cream at a small location in Dallas, Texas. The company’s objective was not only to open job opportunities for women, but to create a bond with them and ensure that they find confidence in themselves through motivation.

“Allowing women to progress by helping others achieve success.”

Although there is not much information about the company’s earnings, it is known that until the day of his death, the company generated income from two trillion dollars a year.

It was recently announced to Ryan Rogersgrandson of Mary Kay Ash, as the next CEO of the cosmetics company, who will lead the company from January 1, 2023.

Rogers He will take over from David Holl, who is retiring after 30 years with the company.

Mary Kay is an example that with tenacity and passion it is possible to fulfill dreams and support others. For this reason, Francisco Alcaide Hernández recounts in his book “Learning from the best” six lessons that leaders must implement to empower employees and boost the growth of the company.

1. Praise people

Cultivate the confidence of the people around you, make them believe in themselves because that will make them dare, challenge limits, overcome their fears and move on when things don’t go well.

No matter how busy you are, it’s important to have time to make people feel important. Mary Kay said that recognizing people has a double effect: people feel better about themselves and as a consequence, they have a positive impact on work and their superiors.

“If you honor and serve the people who work for you, they will honor and serve you.”

2. Listen

To be a great leader you need listen to people This helps talent feel part of the company and will allow them to have more clarity about the situation.

The businesswoman showed great interest in people. A collaborator tells that she would sit at her desk and listen to the problems and then she would ask: what do you think you should do? The interesting thing is that by raising the problem it was easier to get an answer.

3. Define a goal

A good goal is one that challenges you and leads you to develop your full potential. Mary Kay used to say: “every successful person faces many problems, these become ladders that successful people climb to achieve their goals.”

I thought it was important take advantage of difficulties to grow and become better people. “Obstacles are opportunities to succeed.”

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4. Don’t be negative

The negativity it is destructive, never let it control you. Furthermore, emotions are contagious and when they do not move people the consequences can be catastrophic.

“Enthusiasm is the power that motivates success. The person who is enthusiastic exerts a magnetic influence on those who are in contact with him.

5. Make people believe in them

A leader makes people believe in themselves, so it is important that cultivate enthusiasm in collaborators, this will allow them to have better results.

“We all have obstacles to overcome, but those who have faith can conquer anything that comes their way.”

6. Seek equality

The golden rule for Mary Kay was: “treat others as you want to be treated”. That was what led her to create her own company, that’s why in the business she wanted everyone will be treated the samewith fairness, honesty and integrity.

For an entrepreneur in life and in the company, values ​​are important and the people who act like this are the ones who leave their mark.