Digital marketing could not be more relevant and nothing short of important in these remarkable times. With the changes that happened because of the pandemic brought to the fore, we can safely say that 2021 will be one for the books as far as the said field is concerned. After all, this year marks the time when the results of the paradigm shift happened as a direct result of the pandemic.
One way or another, marketing trends after COVID-19 and even other marketing trends of the future will be affected by that shift. Whether you run an e-commerce business or sell apps as a developer you can check out some of the highlights from the so-called Book of Ra Online Echtgeld, now is the best time to pay attention to these trends.
Why Are Marketing Trends Important?
Before we even begin to dive into what these trends are, let’s first know why marketing trends carry this much significance. That is, of course, assuming you are not already aware of it. Basically, these trends serve as telling signs of what audiences currently want, what their current behavior is.
This is why, as an example, marketing trends during COVID-19 were very much different before the pandemic happened. Still, the trends that figure a lot at present are what will allow you to stay relevant in your chosen niche or industry. Without a doubt, any marketing trends example you take into account may sow a seed for an idea that you can then nourish and use to your venture’s advantage.
What Marketing Trends to Expect in 2021
The following are 7 of the marketing trends for 2021 that we deemed to be the most noteworthy for anyone who does business in the digital marketing field.
- Artificial intelligence may finally claim the throne.
AI has long been teased as the true, worthy successor to the Internet and its title of premier innovation. The other tech that belongs in the Essential Eight may have already made their own waves in various industries, but artificial intelligence’s impact in equally revolutionary industries like online search, e-commerce, facial recognition, and self-driving vehicles.
This really shouldn’t be a surprise since personalization is AI’s key strength. With it, chatbots were able to simulate human-like communication easily, and e-commerce stores and streaming apps are able to offer more customized recommendations in a highly engaging manner. And that’s just some of the achievements of its developers.
Now, it’s slated to lead the push for boosting digital revenue and B2B marketers are all too eager to capitalize on AI’s personalization to improve their campaigns. Even AI-based automation is no viable, which only unlocks greater heights in productivity. Indeed, it’s only a matter of time before it takes its rightful place in the forefront of the world’s leading innovations.
- Social media as a “complete” platform for digital marketing.
In the past, social media giants like Facebook only functioned as platforms for raising brand awareness and discovery, but those days are long gone. Now, the platform is taking a trajectory towards providing a more comprehensive shopping experience, wherein customers may not only discover products but buy them as well within Facebook.
This change is another inevitability. After all, figures already show that leads generated through social media posts have 7x the conversion power compared to other platforms. Combined with AI, invaluable customer insights can also be attained easily and more in-depth in them as well.
- It’s Gen Z’s time to shine.
Millennials have always figured in marketing trend news in recent years and have made their own marks in the industry. While they still occupy a considerable slice of the market, so to speak, Gen Z is actually far more likely now to influence digital marketing than their older counterparts.
This is to be expected since Gen Z people are the first to grow up being mainly influenced by the digital world. It’s easier for them to adapt to the landscape, in short, due in part to their familiarity with it. And this trait only allows them to seamlessly come up with more revolutionary ideas of their own.
- Digital events will stay for good and prosper.
The pandemic made hosting virtual events a necessity. But once companies and professionals discovered its practical and far safer advantages (not to mention the sweet ROI enjoyed by a handful), it’s only natural for these digital events to stay for good. In fact, since it erases the need to travel or meet in-person, saving loads of resources in the process.
Even well past the age of COVID-19, these virtual events will only become more relevant. There’s no limit to the kinds of twists that innovators can introduce to a digital environment. We practically have tech like AR/VR just waiting to be utilized to the fullest to bring creative ideas to life.
- Local out
Local marketing will become more focused simply because brands have already realized the power of crafting messages and products that resonate with a local audience. Now, people can be sent marketing messages if they happen to be in a certain vicinity, especially one that is close to a store. This can be made possible with tech like geofencing, which has the distinct advantage of engaging a small group of people but are more likely to convert.
- Content marketing will soar higher.
Content is still king according to search engines and customers alike. The more your brand shares content, the better its place in the trustworthiness scale. Content marketing also tends to be relatively cheaper than opting for paid search. Also, studies show that sites with blogs enjoy twice the number of leads than those that don’t — and 6x the conversion. With such facts and figures, is it really a surprise that companies are investing more in content marketing now than ever?
- Loyal customers will get more love.
With research proving that expenditures tend to be higher if businesses focus on acquiring new customers, the scope is not shifting to retaining loyal customers. Recurring customers need to be continually engaged for this to work, though. But thanks to the personalization benefits of AI, this shouldn’t be much of a challenge. Keep in mind that the more you connect with your customers, the more you’ll enjoy not only their patronage but free promotion, too!
What are your thoughts about the digital marketing trends that are anticipated to dominate 2021? Do you think they’ll be as impactful as they’re claimed to be? Or do you have other trends in your mind that you think are worthier of the spotlight? Please don’t hesitate to share what you think by commenting below.
Ellen Royce is a business consultant with experience of over 15 years. She specializes in training for web development and social media marketing. She has written articles for many prestigious newspapers and five marketing bestsellers. An avid reader, Ellen likes to recharge the batteries in her ancestral home library at Bibury.