Advertising posters are one of the most effective means to draw consumers’ attention through the composition of images and a specific message. We can find them everywhere, and in canopies, shop windows, on billboards, etc. A bombardment to which we are exposed every day often means that we ignore them and perceive them as one more element within the urban landscape.
The point is that, for it to be effective and fulfill its purpose, which is to persuade the purchase, the design must captivate and ensure that the brand and the product we offer are remembered. For which certain essential elements that have to do with design are necessary. How can we make our advertising poster stand out in a positive way and our message reaches our audience?
Basic Elements to Design an Advertising Poster
Coherence with the corporate image
The brand must always be present on the advertising poster. And we are not only referring to including the name and logo of the company but also the brand’s image, its way of working and values.
Use original images
In a world as visual as today’s, there is no doubt that photographs play a vital role in the design of advertising posters. In this sense, it is advisable to flee from the topics and look for images that attract attention. Of course, they must always be of quality and have the appropriate resolution so that all the details can be perfectly appreciated and the printing work is taken care of.
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Simple design
We recommend that you avoid overly elaborate designs, as this will not help you understand the poster’s message. Remember that users are usually distracted on the street, so the message must penetrate very quickly to be effective.
Choose the colors appropriately
Take the necessary time to choose the color of the titles and the images that will generate your poster. It is about avoiding that they do not take protagonism from each other. Try images with light tones and dark titles or the other way around, so they don’t overlap and are easy to read. It is also possible to place the titles or texts of the poster within color to stand out even more.
Uniformity
Including a wide range of colors and fonts can end up playing against you. When you decide on a color and a typeface, try to maintain uniformity so that the poster gains personality. Image banks often have a color search filter that offers us images according to their predominant color.
It is not advisable to mix different fonts on the same poster as they can cause confusion in the message or distract the reader, making it difficult to understand. Remember that most of the public walks thinking about their things, so the message must be simple and easy to understand at a glance.
large font
The message of our advertising poster is not only supported by the images but also by the text. Therefore, it is essential that it can be read well. Always opt for a clear typeface and, if possible, put it in bold and in a large size.
Clear and direct message
Avoid beating around the bush and include a single clear and direct sentence so that it can be easily understood instantly. This will make our billboards much more effective.
Quality printing
No matter how hard we try to create a good design, if the printing of the advertising posters is not good, they will not be attractive. Also, remember that if it is going to be exposed in the middle of the street, make sure the materials and the ink are resistant.
Use a suitable tool
Finally, if you think that starting from scratch for you may be too complicated, do not hesitate to use any of the tools available on the web. In this sense, Canva, FotoJet and Piktochart can be very useful since both have templates on which it is possible to embed the images and add the titles and the information that you want to share with your audience.
To conclude
To make the result as attractive and effective as possible, we have offered you nine simple tips for designing posters that will help you make them look professional. Now try to make your own now.
