Small businesses are often tight on budget. There is a misconception that they can’t do video marketing properly because they don’t have the means. However, it is just that, a misconception. With excellent tech available at affordable rates such as video outro makers from InVideo, small businesses can excel at video marketing.
It goes without saying that video consumption has skyrocketed among people. By 2022, more than 80% of internet traffic will be due to videos. Most brands have taken note of this and have started taking video marketing seriously. Small businesses can leverage video marketing to boost sales. Here are some video marketing tips for small businesses in 2020:
1. Leverage Video to Showcase Your Business
Through video marketing, you can showcase a gamut of things to the viewers. Firstly, there should be an intro video on your landing page. A video on the landing page increases your chances of Google showing your page to users. Google’s algorithm is such that it prefers directing users to websites that have video rather than text. Make sure that the video is short, intriguing, and toss in a little bit of humor. This will make the users curious.
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Next, make videos that show users how to use your products. Communicate to them how your products solve their problems or make their lives better. Have videos answering the Frequently Asked Questions (FAQ) about your products. Make bio videos introducing your team to users. Videos are a great way to exhibit what your values are as a brand. Use announcement videos to create a buzz around a new product that you are launching. Use different kinds of videos skilfully, and you will see results.
2. Have a Plan in Mind
A directionless video marketing campaign is a waste of time and money. You have to know what you want to get out of the campaign before you start it. A campaign needs to exhibit your ethics and your values. It is a platform to reveal what your brand stands for. Have a USP in mind for the campaign. For example, you can have reliability as your Unique Selling Points.
Set a tangible goal in your mind before starting things. Goals can range from getting 10,000 hits on your website to promoting your upcoming clearance sale. When you’re just starting out, it is advisable to have a campaign that introduces your brand to people. It is often said in marketing that people need to see your brand seven times before they buy from you.
3. Creating Professional-Looking Videos
Thanks to the strides that humankind has made in tech, you can create professional-looking videos at a minimal cost. You don’t need to buy a camera to shoot a video. Any $500 phone will do the job for you. Next, buy a tripod to stabilize the video and a microphone for great audio. You can create great, perfect lighting conditions with the help of affordable tools like a ring light.
With affordable tech, there is no excuse for a brand to make sub-par videos. Users want to watch high-quality videos. No one wants to watch a shaky 720p video with poor audio in 2020. Set your studio up, get the outfits right, get the script right, and get going. Create intro and outro videos for your webpage. Use online video editing tools like Adobe Spark, Filmora9, FlexClip, etc. to create a perfect outro video to your webpage.
4.Getting the Content Right
You can try a thousand things, but ultimately your content is what matters. Study great video marketing campaigns. Get the feel of a great video. But don’t analyze too much; you will only learn by doing. Get a script ready. The content should be informative but should not be dull. People often decide whether they want to watch a video in the first 10 seconds. The first 10 seconds need to be top-notch.
People like to watch videos that are less than 90 seconds. Keep your videos short, keep the pace right, and you will easily be able to say what you want to say in 90 seconds. Start making videos, and you will develop your own style that works for you. Create different kinds of content. You can make lifestyle ads, infotainment ads, humorous ads, and many others. Experiment with content to find the one that works for you.
5. Utilize the Power of S Media
Your potential customer will be present in at least one social media platform. Videos on social media have a substantially higher conversion rate than text and image posts. In addition to video content, you can also use slideshows to promote. You can use the slideshow maker like this one here, which will help you in creating a sublime slideshow campaign. There are plenty of slideshow templates on the editor that will help you create incredible slideshow videos. You can choose from a range of copyrighted images and music to create a unique slideshow. The slideshow editor is fantastic and easy-to-use.
There is a different age group on every social media. The average age of a Facebook user is upwards of 50 in the United States. On the other hand, the average age of an Instagram user is between 25 and 34. Know your target age and promote yourself on the platform where your target base is more active. Platforms like Facebook, Instagram, Twitter, etc. are free because they collect data. You can target people specifically based on their search history, geographical location, and other factors.
6. Use New Social Media Features
Social media platforms keep adding new features and functionalities to keep their users engaged. These features can help brands be versatile in their marketing. You can use Facebook live and IG live to have interactive sessions with your followers. Have experts on the live and educate the users on a given topic.
Instagram introduced IG Reels. In this, you create really short videos. It is insanely popular among young adults. Leverage this fact to make reels that appeal to those audiences. An IG reel that goes viral will attract a lot of people to your IG page. IG videos are longer and can be used for explainer videos. Utilize the different features to get a boost in engagement.
Conclusion
With the technological advancements we have made, video making is not just for big brands now. Small businesses can make professional marketing videos with hard work and patience. Even specialized tasks can be done by amateurs. Video marketing is an overwhelming task, and the tips in the article will help you create a perfect marketing campaign, even with a small team.
