Just one day after Halloween, Argos has fired the starting gun on the festive season by realising their adorable Christmas advert for 2020.
The UK retailer’s advert follows last year’s which sees customers reading the Argos catalogue magically transforming into ‘The Book of Dreams’.
While last year’s offering saw a father and daughter duo long for a drumset and then miraculously appear on stage performing Simple Minds’ Don’t You Forget About Me, this year’s sees two very cute sisters lust after a magic set, and then become to mini Houdinis performing to their family.Â
This year’s Argos Christmas advert sees two very cute sisters lust after a magic set, and then become to mini Houdinis performing to their family. The performance includes a festively adorned dachshund and sees the audience pause for breath before the girls complete their trick, to everyone’s delight
Set to the tune of Gary Barlow’s brand new single, Incredible, the wonderous world of magic plays a starring role in the festive campaign, which celebrates the joy of going back to basics and classic Christmas traditions
Set to the tune of Gary Barlow’s brand new single, Incredible, the wonderous world of magic plays a starring role in the festive campaign, which celebrates the joy of going back to basics and classic Christmas traditions.
The heart-warming story shows two sisters, Lucy and Daisy, circling a magic trick set in the Argos Christmas gift guide – or ‘Book of Dreams’ – which then sees the children transform into mini magicians as they begin to perform for their parents.
The performance includes a festively adorned dachshund and sees the audience pause for breath before the girls complete their trick, to everyone’s delight.
As the magic act reaches its crescendo, the intimate living room setting is transformed into a grand theatre where an enthralled audience clap and cheer with joy as the girls receive a standing ovation, before panning to an elaborate chandelier as a suitably sparkling outro, as the ‘Book of Dreams’ appears once more.
The heart-warming story shows two sisters, Lucy and Daisy, circling a magic trick set in the Argos Christmas gift guide – or ‘Book of Dreams’ – which then sees the children transform into mini magicians as they begin to perform for their parents
The advert sees Lucy and Daisy perform for their family doing a show called ‘Abracabra with the Incredible Lucy’Â
In the advert, the sister’s cleverly take their Grandma’s watch who sees from the crowd and is shocked
The advert airs tonight during Family Fortunes on ITV at 8pm.Â
Rob Quartermain, Senior Campaign Manager for Argos, told FEMAIL: ‘This Christmas families are looking for escapism after what has been a challenging year for so many.Â
‘Our magic show highlights how a simple gift can make a special memory.Â
‘As the tricks get bigger, Lucy and Daisy dream bigger and, as if by magic, we see more of their family enjoy the show with them. ‘
Lucy and Daisy’s family watch on in awe as they transform into magicians in their homeÂ
Argos is one of the UK’s biggest online retailers but the magical feeling of circling present ideas in the Christmas Gift Guide is something our customers love and sets us apart from everyone else. Pictured: A still from the advert
Argos is one of the UK’s biggest online retailers but the magical feeling of circling present ideas in the Christmas Gift Guide is something our customers love and sets us apart from everyone else.Â
‘Whether you’re looking for inspiration on your mobile, tablet or in our “Book of Dreams”, Argos is the place that provides much needed Christmas magic.’Â
Yan Elliott, Executive Creative Director, The&Partnership, added: This year, we felt more than ever we are all going to need a little bit of magic to lift our spirits and transform this Christmas into something spectacular’.Â
The advert was created by The&Partnership London and shot by James Rouse at Outsider.
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As the magic act reaches its crescendo, the intimate living room setting is transformed into a grand theatre where an enthralled audience clap and cheer with joy as the girls receive a standing ovation, before panning to an elaborate chandelier as a suitably sparkling outro, as the ‘Book of Dreams’ appears once more
