Yahoo, along with its extensive network of 240 partners within the IAB Transparency & Consent Framework, utilizes user data to deliver personalized advertising and content, conduct audience research, and develop its services. The company accesses and stores information on user devices, including cookies, IP addresses, precise geolocation data, and browsing history, to support these functions.
The company clarifies that some data collection is essential for basic site functionality. This includes using cookies for user authentication, implementing security measures, preventing spam and abuse, and measuring site and app usage in aggregate. These core operations are necessary to provide and maintain its online platforms, which include Yahoo, AOL, and Engadget.
Users are presented with several options to manage their data privacy. By selecting ‘Accept all,’ users consent to the use of their personal data for these broader purposes. Alternatively, choosing ‘Reject all’ opts them out of non-essential data collection by Yahoo and its partners. For more granular control, a ‘Manage privacy settings’ option is available, allowing individuals to customize their preferences.
Yahoo also notes that users can withdraw their consent or modify their choices at any time through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on its platforms. For a comprehensive understanding of its data handling practices, the company directs users to its official privacy and cookie policies.
Source link
