This is how Microsoft will promote Groups in the course of the Olympics

Conserving in step with its historical past of promoting across the Olympic Video games, Microsoft Corp (NASDAQ: MSFT) on Tuesday launched a brand new commercial marketing campaign it’s calling “Ticket to Tokyo” that got down to entice a complete new viewers to its video and chat software program, Groups.

The advert a part of the marketing campaign exhibits Tokyo residents giving a digital tour of the Olympic Video games through Microsoft Groups to individuals from across the globe who couldn’t attend due to the Coronavirus pandemic. Microsoft is just not an official sponsor of the Video games this yr.

Microsoft faucets into a brand new viewers for Groups

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Microsoft’s proprietary enterprise communication platform that competes with the likes of Zoom and Slack noticed a pointy enhance in demand final yr because the pandemic restricted individuals to their properties, accelerating a shift to work-from-home preparations.

With the brand new advert, nevertheless, the tech large desires to determine that its app goals at serving to individuals join from oceans aside and never simply meant for companies. The advert that may run solely within the U.S. will premiere on Friday in the course of the opening ceremony broadcast.

The information comes shortly after Wedbush’s Ives picked Microsoft as the perfect cloud inventory. Shares of the corporate are near 30% up this yr. The $2.1 trillion agency has a value to earnings ratio of 37.92.

Kathleen Corridor expects demand for Groups to stay robust

Microsoft’s company vice chairman of brand name, promoting, and analysis, Kathleen Corridor, expressed confidence that demand for Groups will proceed within the post-pandemic world. She mentioned:

I believe normalcy doesn’t seem like the way in which it used to. I believe normalcy might be within the hybrid zone the place you’re going to have staff in just about each assembly. Some are there, some aren’t. So, I believe the necessity and the usage of Groups will proceed.

The rising COVID-19 instances, together with many athletes testing optimistic, have put Tokyo beneath a state of emergency. Earlier this month, Olympics organisers introduced that this yr’s Video games can be held with out spectators.