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- Abercrombie & Fitch was founded as a keep for out of doors equipment in the late 1800s.
- It turned massively common with 2000s teens till altering tastes and controversy sent it into decline.
- Abercrombie has just lately seen a resurgence many thanks to its on-trend apparel and selection of measurements.
If you have been a teen in the 2000s, odds are you possibly shopped at Abercrombie & Fitch or felt way too excluded to set foot in the store.
The 130-12 months-outdated retailer could have gotten its start catering to fishing and searching enthusiasts, but by the late 1990s, the brand name bore minor resemblance to its outdoorsy origins. Its dimly lit, greatly scented outlets — acknowledged mostly for their shirtless male products and narrow array of measurements — introduced a model of interesting that seemed off-limits to any one who was not skinny, white, and properly-off.
Although Abercrombie may possibly the moment have been the epitome of a sure form of great, the manufacturer fell on difficult moments in the 2010s because of a combine of modifying public sentiment and various controversies and lawsuits, which includes a single that went all the way to the Supreme Court docket.
In current years, the brand has seen a resurgence in attractiveness many thanks to a new, far more inclusive picture: it revamped its shops, expanded its measurement assortment, and produced its pricing a lot more approachable. Moreover, its choices have develop into almost irresistibly fashionable, standing out even in the period of rapidly-trend models clamoring for Gen Z’s notice.
Here is how Abercrombie & Fitch rose to fame, just about shed it all, then mounted a comeback.
