break barriers with effective and flexible communication

Digitization in communication has contributed to the growth of many sectors since in this way collaboration has been facilitated and it has been possible to reach more places regardless of distance and thus contribute to the expansion of the technology industry.

In an interview for The EconomistAsier Bollar, Head of Marketing LATAM for Zoom, explained that the new digital platforms are contributing to the development of industry 4.0, bringing communications between people closer in a more natural and intuitive way so that organizations can develop effective and efficient models of competitiveness. .

“The world is entering a new era for communications and collaboration. The Zoom platform continues to transform the communications trajectory by improving the way we connect, share ideas and do so much more together, regardless of location.”

He also pointed out that Zoom understands that the concept of Industry 4.0 is evolution in the way that companies manufacture, improve and distribute their products. Manufacturers are integrating new technologies, including the Internet of Things (IoT), artificial intelligence (AI), and machine learning into their production facilities with real-time analytics and effective communication throughout their operations.

“The objective is the same, to be able to produce effectively and efficiently, with the peculiarity that now the production centers and the collaborators of the same manufacturing line can be anywhere on the planet. In the new industrial models, when we talk about digitization we are integrating production and distribution with effective and flexible communication models that facilitate real-time collaboration so that this 4.0 revolution is possible”.

Asier Bollar added that the main challenge to adapt to new work skills in a world that is constantly changing lies with companies, not with the worker, who will have to know how to incorporate technology at the same speed as their employees demand in order to maintain competitiveness and improve efficiency levels thanks to total communication.

“The best way to make it a reality is to adapt to the company, to the organization in a natural way how new workers communicate, it is about having tools that allow us total communication available to the worker in his time and in his way of working. intuitive way”.

It details that the skills should focus on continuous development to incorporate technology, cybersecurity and teamwork in hybrid models with face-to-face and remote collaborators.

The manager refers that according to data from Gartner, among the main recommendations to minimize the risks of digitization are:

• Have communication mechanisms that accelerate decision-making and the identification of high-value use cases throughout the company.
• Work with models that allow collaboration with specialized integrators that can evaluate and enrich the established processes. For this, it is necessary to provide transaction and operational processing solutions, both centrally and through mobile applications with remote teams.
• Collaborate with providers that help rigorously maintain digital and cyber security as part of all processes. This is especially important to enable virtualized and remote operations.

Finally, he indicated that as part of this boost that the use of digital tools has had, Zoom continues to work on improving its platform for the benefit of customers, creating personalized communication tools for their current and future needs.

“This is the basis on which we continue to improve our platform: we listen to our customers and we will continue to meet their needs with tailored solutions. With this vision is that the continuous desire for innovation to build our offer gives us speed and scalability. For example, the success of Zoom Phone, which in 2021 alone has expanded to more than 40 countries, sold more than 2 million seats, and become a leader in Gartner’s Magic Quadrant for UCaaS, all in less than 2 years from launch. release,” he says.

“On this path we adapt to the needs of the client, with the philosophy of developing tools that allow organizations to adapt, integrate, develop them with the only limit that their imagination allows them.

Finally, he added that these latest exercises that have been successfully launched: Zoom Video, Zoom Webinar, Zoom Events, Zoom Whiteboard, Zoom Phone, Zoom Contact Center, Zoom App, Zoom Developer Platform that contribute to proposing better total, effective and efficient communication capabilities. tailored to each organization.

alba.servin@eleconomista.mx