Commercial real estate sector bets on new experiences to recover affluence

As sanitary measures have been implemented to reduce the spread of Covid-19, the activity of the commercial real estate it has been resumed at a moderate pace, with increases in the influx and in the rate of absorption of the spaces.

According to a Newmark market report, the national average occupancy was 86.6% at the end of the third quarter of 2022.

It should be noted that Mexico City was below this average, with 82.1%; on the contrary, absorptions of over 90% are reported in cities such as Puebla, San Luis Potosí, La Paz and the Riviera Maya.

Among the strategies to recover the influx, the commercial real estate has generated new experiences to capture the user’s attention in physical establishments.

“The sentiment of consumption continues to recover, this allows that, even with the increase in digitization on a day-to-day basis, the consumer returns to physical shopping, returning to the search for experiences, beyond the acquisition of a good or service ”, explained Luis Llaca, Vice President of Retail at CBRE for Latam.

Under this goal, cinepolis announced that it will focus on improving its service with a deeper and more immersive experience that can attract the eyes of consumers of any age and in turn keep them away from the cell phone while they are in the room.

To do this, they will implement laser projectors in all their rooms, which allow sharper images, better blacks and consume less than 50% energy than a traditional one.

Digital channel strengthens sales in physical stores

Even though he commercial real estate seeks to attract more consumers to the physical field, it has also found an ally in the digital channel, since the Mexican Association of Online Sales (AMVO) records that nine out of 10 consumers interact in both before making a purchase decision.

In this way, the Mexican is emerging as an omnichannel consumer, which gives direction to the investments that drive market success.

Among the most marked trends in the consumption habits of Mexicans, is the webroomingwhich consists of researching characteristics and prices of products on the internet and buying it in a physical store.

For his part the showroomingis a practice in which you visit the physical store to learn about the product and then buy it online.

“Physical stores continue to play a leading role, but knowing these trends becomes key for businesses, since they must offer comprehensive solutions that allow consumers to transact in both channels,” Newmark stressed.