E-commerce MSMEs are sought to grow hand in hand with Estafeta and Wortev

Online sales have increased in the last two years and proof of this is that only in 2021 this type of sales amounted to 400,000 thousand pesosa growth of 27% compared to the previous year, reveals the Mexican Association of Online Sales.

This has encouraged more established entrepreneurs and SMEs to join the online sale, although with the urgency of the pandemic, many faced challenges for not knowing where to start or not knowing the route to follow. One of the biggest challenges is not having a start-up logistics plan, which happens to 95% of startupsindicates the SME Logistics Development Center of Estafeta.

Given this, Estafeta and the Wortev business accelerator launched the first edition of the award Rush and Send 2023, with what entrepreneurs and MSMEs seek to help them perform better and reward them with different prizes.

“With this idea, we wanted to launch a contest for those businesses that have an online store, knowing that there are more and more people who make purchases online and who need their products to arrive safely at their doorstep. This gives them the opportunity to get their products across the country,” said Denis Yris, founder and CEO of Wortev.

For her part, María Griselda Hernández, CMO and Customer Service at Estafeta, assured that with the initiative the professionalization of entrepreneurs can be promoted to ensure that the great effort involved in carrying out a business idea comes to fruition and becomes generator of value for Mexico.

the summons

Interested MSMEs have up to November 30, 2022 to apply for the Acelera y Envía Award portal, and must meet the following requirements:

1. Be a company legally constituted in Mexico
2. Have an online store
3. To be able to make shipments to any part of the Mexican Republic.

Those selected will participate in a five-hour virtual Bootcamp where, with the help of experts, they will analyze their business models, create an impact pitch, learn about their tax obligations and learn how to strengthen their logistics strategy, in addition to identifying what are the better communication channels with your customers.

Subsequently, the participants must design a document of the presentation of their business that will be valued by the specialists, who will choose five finalists which will be presented on February 23, 2023, when the winners will be chosen.

As a prize, 140 shipping guides will be obtained from Estafeta, as well as 50,000 pesos to accelerate their business and free accounting service for one year, with a value of 36,000 pesos from Wortev.