Guadalajara, Jalisco. The producers of Pisco, the most representative drink of Chileseek to learn from the actions that have allowed the tequila have a presence in more than 120 countries and have an Agave Landscape that is recognized by the Unesco as Cultural heritage of Humanity.
After signing a collaboration agreement with the National Chamber of the Tequila Industry (CNIT), the president of the Pisco Producers Association of ChileFrancisco Munizaga Muñoz, told The Economist that “we have followed the experience of Tequila and its success in exports and, of course, they are a benchmark for us.”
The representative of the producers of Pisco He explained that the distillate is mainly for national consumption, although it has a presence in countries such as England, Spain, the United Kingdom and Germany.
Notwithstanding that the chilean pisco is the oldest Denomination of Origin (DO) in South America (1931), the Tequila It has a wide advantage in matters such as internationalization and the development of a tourist route in the area that produces the drink.
“The town of Pisco Elqui in Chile and the town of Tequila here in Mexico have many things in common; Pisco and Tequila are also distilled products, they are products that originate in a very characteristic area; we are also working to apply for our pisco landscape for recognition as a World Heritage Site,” Munizaga stressed.
He indicated that the production of Chilean grape distillate is equivalent to a tenth of the production tequilera which at the end of September this year reached 471 million liters.
“We have many things in common and we complement each other; they are not products that compete with each other, they are absolutely complementary”, pointed out the president of the Association of Pisco Producers of Chile.
“They come to understand how we do it, how we work with the Tequila Regulatory Council and how we are defending and promoting the culture of tequila,” said the president of the CNIT, Luis Fernando Félix Fernández.
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