Little by little, Mexico begins to consolidate a property market for short term rentals and especially, some cities have more potential than others in the country. According to the proptech La Haus, Mazatlán in Sinaloa and Puerto Vallarta in Jalisco, are positioned as cities with good prospects in this market.
According to Alejandro Berman, Vice President of Marketing at La Haus, he indicated that although destinations with a beach stand out as those with the greatest potential in the segment of properties for short term rentalsentities such as San Miguel de Allende, in Guanajuato, or tourist sites such as Peña de Bernal also stand out.
“Rentals to travelers are today a new channel for generating income for investors. The profitability of the rental housing in a short stay it can be between 10% and 15% per year, well above what a financial product produces at this time,” said Berman.
For the director of La Haus, the value that tourism generates in Mexico makes the option of buying real estate only for washsince the tourist appreciates this type of space for factors such as lower cost, the possibility of choosing a home or luxury environment, as well as a wide range and security.
In this context, cities such as Puerto Vallarta or Mazatlán are positioned as cities with the potential to expand the property market for rents of short stays.
According to La Haus, the surplus value in these two rooms has behaved as follows from 2020 to date:
- Puerto Vallarta, with a capital gain in price of 4.52% and per square meter of 3.17 percent.
- Mazatlán, with a surplus value in the price of 5.59% and per square meter of 5.73 percent.
“Currently there are multiple housing developers that have greater clarity about what type of properties these travelers are looking for, and with said data offers are generated that respond to specific footage, diverse amenities and key locations,” said Berman.
Likewise, destinations that do not have a beach as one of their main attractions have also shown potential in this market, due to their conditions, such as San Miguel de Allende or Peña de Bernal.
“On our platform, between 30% and 40% of real estate purchases were aimed at renta and they were acquired among friends or relatives, who found in pre-sales a key moment to start their investment project”, highlighted the director of La Haus.
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