Alpura will sell milk to countrymen in the United States

After having invested 1,500 million pesos to increase the expansion in Mexiconow the company Alpura seeks to enter the US market to meet the demand of the countrymen, whose observed growth potential is double digit.

Celebrating 50 years of operations, Francois Bouyra Lacombegeneral director of Alpura, explained that the commitment to growth is based on attacking the Mexican milk market with new categories aimed at young people, to go from a market share of 68% to 98% -a level at which competitors are located.

During the pandemicthe milk segment presented significant growth in sales, which “we will not lower our guard to get Mexicans to consume more Alpura milk in its different presentations and needs of Mexicans,” he said.

At a press conference, the director of Alpura said that the company produces 3.5 million milk a day to make all its products, and despite the inflationary issue, the population maintains a high consumption of dairy products and their derivatives, as he said, Alpura It is found as the fourth favorite brand of the Mexican.

According to information from Euromonitor, Mexico increased its milk consumption by 0.9 liters in the pandemicgoing from 24.3 liters per capita in 2020 to 25.2 liters in 2021.

In the last 10 years, Alpura has invested more than 4,000 million pesos in various assets. It recently invested in the opening of the La Torre Cuautitán Plant to increase its production capacity.

Bouyra Lacombe specified that his growth plan for the next 4 years contemplates offering milk to countrymen, who yearn for the taste of Alpura. Therefore, the growth strategy of the dairy company will be “more aggressive”, in which they plan to market milk, cream, yogurt, among others, among Mexicans residing in the states of Texas, California, New York, Illinois, Arizona , New Mexico.

He stressed that they are the only Mexican dairy company that has the FDA (Food and Drug Administration) certification, required in the US for the protection of health in consumption, which will allow marketing.

“We want to stop being a strong brand in the central strip of the country and focus on the northern strip and in the United States with an efficient distributor. We have the ingredients and quality, fixed assets and great weapons to offer production”, assured the manager.