Sales in physical stores grow 15% and 75% online

Shops in shopping centers and at street level sales increased 15% during the Good End 2022, compared to last year, reveals a study carried out by Getin.

According to the consultant’s analysis, store visits increased 32.7%because this year people entered the stores more than in 2021, when sanitary measures were still in place as a result of the Covid-19 pandemic.

Online sales also increased, according to Mercado Libre the sales grew 73% compared to the 2021 edition. In addition, an average of 23 million daily visits were registered within the marketplace and more than 9,000 searches were carried out per minute.

“This year, more people entered the stores than in 2021, although it has not yet reached the level it had before the pandemic, with the stores that are in shopping centers being the ones that were closest to what they had presented three years ago” , mentioned Anabell Trejo, CEO and Co-founder of Getin.

However, in physical stores the purchase conversion decreased, which can be explained by the “increase in visits to the stores, a typical behavior in purchasing habits.” Also, items entered by ticket decreased almost 9% Compared to last year, however, they submitted the same average number of articles as in 2019.

“This Good End did not stand out in the number of products that people bought compared to 2021 and this may be due to the lack of more aggressive promotion strategies and that due to the increase in prices, people were more measured when buying,” the company pointed out. Getin CEO.

According to the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco-Servytur), sales for the El Buen Fin 2022 season would exceed 195,000 million pesos.

online trading

The e-commerce platform announced that it closed the Buen Fin edition with 8.5 million items sold, of which the 75% left their distribution centers.

The best-selling categories were: home and decoration; beauty and personal care; fashion; cell phones; fashion accessories; followed by: shoes, electronics, sports and auto parts.

Best selling products:

• Serums
• facial cleansing gels
• powder foundation
• curtains led light series
• Running Shoes
• pillows
• streaming devices

“Looking back and landing the targets for this sales season, we had high expectations due to the great result last year. We are excited to announce that we once again broke records in sales, transactions and even visits on the platform”, said David Geisen, general director of Mercado Libre México.