What does the metaverse have to do with real estate? Know here the relationship between these two worlds

The metaverso Little by little, it begins to register impressive figures, from the number of users to the million-dollar operations that have recently taken place in the virtual world. In this context, the real estate segment your opportunity to make the leap towards digitization may be before you.

Although the opportunity is there, what is important for the real estate actors is to understand what the theme of the metaverso and know how to get the best out of it, which serves as a differentiator in such a competitive market.

According to Andrea Rodríguez, founder of the PropTech Latam platform, the metaverso can be an important differentiator within the real-estate market; however, it is pertinent to know its areas of opportunity, as well as its risks, in order to know what the topic in question is about.

“With the metaverso A very interesting channel is opening up for real estate. There is still a long way to go,” Rodríguez explained in an interview.

For the specialist in real estate technology (proptech), in order to know how to get the best out of this virtual reality space, it is necessary to understand the reach it has obtained so far.

“The market of metaverso is growing impressively and exponentially since 2020,” Rodríguez commented, adding that, for example, currently its value could be around 650,000 million dollars, from 478,000 million dollars that it was worth in 2020 and by 2030 said figure could reach $5 trillion.

Currently, it is estimated that there are about 400 million users in the metaversodistributed on different platforms, so its main use has been for entertainment and interacting with other people through the virtual world.

However, for Rodríguez, interesting cases are also beginning to appear that little by little involve the real estate. For example, a few months ago the largest land sale in the virtual world was announced, which was an operation between Curzio Research (a financial publisher) and TCG World, for 19 properties valued at 5 million dollars.

What is the potential?

Beyond the attractiveness of acquiring properties in the metaversoRodríguez commented that the true current potential for a real estate actor within the virtual world it is not in this type of operation, but as a marketing channel.

“One use case we have found is the metaverso as a promotional channel for real estate sale. In other words, showing projects that do not yet exist or that possibly exist but that are mounted in the metaverse and shown to the client through this channel, in order to be able to buy a property in Spain from Mexico, for example, on the Malaga coast,” he said. Rodriguez.

Another use case of metaverso inside of the real estate branch is the display that you sign real estate have had of their sales force through this channel. “We are finding companies that are having their fields of work within the metaverso“.

Questioned if he metaverso is and will be essential to broaden the channels of real estate firmsthe representative of PropTech Latam classified it as an important differentiator compared to the existing offer in the market.

“I don’t think he metaverso is strictly necessary to continue selling properties or renting, it’s one more way, it’s one more way to show what you do, show your technology, to reach a new audience, because not everyone uses the metaverso“said the specialist.

For Rodríguez, it is essential to know how this virtual reality works, so this December 1 and 2 the INMOtech event will take place, where experiences on the use of virtual reality will be shared. metaverso applied to the field of real estate.

“There is still an incipient interest in the use of metaversobecause there are still no concrete cases of real estate projects in Latin America that are being shown through the metaversoI think that as there are more projects, this will grow gradually”, highlighted the specialist.