The Good End pushed new car sales almost 5% in November

During November 2022, 95,568 were sold new cars in the Mexican market, which implied a jump of 4.9% compared to the sales level of the previous month. This increase occurred in the context of The Good End 2022where most shops and businesses apply discounts, promotions and other incentives for consumption.

Although the levels of new car sales in Mexico still remain below pre-pandemic levels, this November the best figure so far this year was recorded, according to the historical record of the AMIA (Mexican Association of the Automotive Industry) disseminated by the Inegi.

In the accumulated from January to November, automotive companies have managed to market 965,196 new light automobiles, through their agencies or online. This also reflected a better year-on-year performance, 47,881 more cars have been sold than in the same period last year.

Three firms concentrate 40% of sales

American automotive firm General Motorswhich is already consolidated as the leader in the national market, sold 15% of the total number of cars (14,496), while the Japanese Nissan also ranked second with 15% of sales (14,235).

Toyota was in third place with close to 10% of total sales this month, selling 9,374 units.

Together, these three companies sell 4 out of 10 new vehicles to mexican consumersthis could be explained by offering low- and medium-range units that are relatively more accessible to the population.

Luxury brands, slowly but surely

Although the new car sales market is led by brands that offer a wider variety of cars, luxury brands have gained ground over the years.

With further consolidation, the German Mercedes Benz and BMW Group are the leaders in the luxury car market, each selling 1,655 and 1,450 units during this November 2022. Audi, for its part, sold 775 new cars.

For their part, some brands such as Volvo, Land Rover, Lincoln, Porsche, Infiniti and Acura have gone from selling less than 15 units per month a couple of years ago to selling between 300 and 80 units per month.

Jaguar and Alfa Romeo sold 10 and 4 new cars this month.

Although the Automotive industry continues to recover at a moderate pace, it is projected that this 2022 close with better results compared to the previous year.