Image by Joseph Mucira from Pixabay
Let’s face it – everyone is on social media. People spend more time on their phone, browsing through social media, than on any other device. So, it obviously makes sense to adapt your brand campaign to cater to social media, right? You want a strong social media presence, but how can you achieve that? Here are some pointers on how to make your brand stand out on social media.
Establish your brand voice
Social media marketing is all about being pleasant to the eye while simultaneously engaging. Gone are the days of boring cookie-cutter ads. Brands nowadays have to find their unique approach, both to their products and to the public. You want to showcase your own voice to your customers, something that is unique to you. It takes years to establish a clear brand voice, but the payoff is immense. Once you define it clearly, you’ll start attracting the right crowd that’ll happily do business with you. Just stay consistent across all platforms.
Have interactive content
Just as we said before, gone are the days of boring pop-ups and click baits, content now has to be engaging. Your potential customers will be much more likely to follow you on social media if they find your content interesting. Depending on the type of product you’re selling and the platform you’re using, you have different methods you can use to achieve this. Whether posting quizzes, Instagram Q&As, Polls, funny reels and Tik Tok, make sure that your audience is actually enjoying your posts. To keep up, you can also look at what your competitors are doing, and get inspiration for new approaches to content, not just copy.
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Image by Erik Lucatero from Pixabay
Post regularly
Social media algorithms love regular posting. If you want to end up on people’s feeds, you have to post fresh content regularly. Not just that, but the people who follow you expect to see new content on your profile on a regular basis.
However, it’s also easy to overdo it, so make sure you’re not spamming your followers with boring Instagram stories. The best way to approach this is to have content planned ahead and an established posting schedule. Most major brands are doing it. It may be a bit overwhelming in the beginning, so you may want to have a dedicated team or hire a social media agency to plan your content for you.
You can even plan regular weekly events, like a weekend Q&A, or a weekly tip, a Live stream, and even giveaways. The aim is to create something that makes people come back to your profile, week after week. By making your online presence more interactive, you can even attract people with your personality.
Tell a story
Not to be taken literally, but your content has to tell a story. Then again, why not, enticing storytelling is one of the things that simply compel your customers to follow you on social media. It has to be a cohesive whole, meaning that your content should have a recurring theme, and if you can incorporate skillful writing into it – even better.
Have you ever been pulled in by an interesting and witty caption under an Instagram post or a funny Tweet? That is what we mean. If you aren’t particularly good at writing, you can always find someone who is.
Image by Gerd Altmann from Pixabay
Have a memorable design
Depending on the platform, you should pay close attention to the aesthetic appeal of your profile. Instagram is especially convenient when it comes to presenting your product, or even staff in the best possible light. The goal is to grab your audience’s attention. That way you will attract more customers and you will become recognizable. People will remember your brand. Ideally, the content you post will become something associated with your brand, and whenever people run into similar content online, they think of you.
Use strong visuals
Just as we said above, you want your posts and pictures to be pleasing to the eye. This means that the technology you are using to shoot videos and photos should be up to par. You want the best possible resolution, clean lines and crisp colors. Think outside the box when it comes to the type of visuals you use – it all should represent your brand in the best possible way.
Mix up your content
Make good use of networking tools and mix up the kind of content you post. Be sure to post content in different formats – pictures, videos, plain text, reels, captions, tweets, etc. Familiarize yourself with different networking tools like Twitter polls, Twitter lists, multiple image posts, Live videos, Instagram Stories and Live Stories, it all makes up an interesting Internet presence for your brand.
To sum up, you first have to define your brand voice and stick with it – once you have established your brand values you have to promote them in your content. Make engaging and aesthetically pleasing content, and mix it up a bit, post all kinds of media. And make sure that you set up a posting schedule – that way you’ll have people coming in every week.
