A 32% drop in prepaid net adds mars one of AT&T’s best results in Mexico

the telecommunications group AT&T registered in the year 2022 one of the best exercises for its Mexican operation since its arrival in the country in 2015, after your postpaid service business presented net customer additions for the first time here for almost five years.

AT&T reported on this day its financial results for all of 2022 and for the last quarter of the year.

The company announced a turnover of 861 million dollars in the October-December period, a growth of 22.3% compared to the data of a year earlier. In all of 2022, AT&T invoiced 3,144 million dollars in Mexico14.5% above the 2021 record. And the company’s Ebitda stood at 332 million dollars, a spectacular 250% improvement compared to the 2021 data.

In the glossary of its results, AT&T reported 605,000 net customer additions in Mexico for the fourth quarter and 1.2 million net additions for the entire year, up to a total of 21.6 million Mexican users served last December, a figure that brings AT&T closer to the second position in the mobile market Mexican by number of Mexican consumers, now occupied by Movistar and its 22.5 million consumers.

In all of 2022, AT&T had a balance in favor of 118,000 net users postpaid and a record of 71,000 net new accounts only in the fourth quarter of the year for that same item.

The data contrasts with the results presented by the prepaid segment, which until the last quarter of 2022 had been registering the highest customer acquisition quarter by quarter for AT&T in Mexico.

Although the bulk of AT&T’s customer base in Mexico is made up of prepaid users, some 16 million 204,000 subscriptions that in turn represent 75% of all users of the company here, the postpaid business expanded by 6.3% throughout 2022 and by 70% during the fourth quarter of the year, in comparisons with the same records from 2021.

During the year 2022, AT&T’s prepaid business decreased by 11.70% its acquisition of its users, in net terms, and by 40% in the last quarter of the year.

Clearer: AT&T’s prepaid business failed to capture 343,000 net prepaid users to maintain, at least, the same quota of 858,000 reached in the last quarter of last year.

This performance registered by the prepaid business caused AT&T to present a 32% drop in net adds for the combined prepaid, postpaid and reseller accounts; and 12.5% ​​for the entire year, also in global net adds.

A year earlier, the company had captured 1.41 million net users throughout the year and 889,000 accesses only in the last quarter.