Ruba sells more than 10,000 homes in 2022; social interest placement grew 3.6%

Although 2022 can be considered, so far, as the worst year for the housing productionsome developers were able to place a large part of their existing inventory and thus accelerate home sales, as did the homeowner Ruba, which during 2022 registered the deeds of 10,326 homes, that is, a growth of 5.9% compared to 2021 .

The Chihuahua-based housing company, headed by Jesús Sandoval Armenta, reported to the Mexican stock exchange (BMV), that the placement of the social interest housing it grew 3.6%, while that corresponding to the middle and residential segment had an increase of 8.2 percent.

“The final stretch of 2022 was certainly complicated for the sector and for economic activity as a whole in the country. Some of our main challenges were inflation and a certain weakness in demand that impacted us in some markets and segments. However, we remained focused and managed to increase volumes and revenues with almost zero financial cost, which allowed us to grow double-digit revenues and profits,” explained Sandoval Armenta.

Ruba currently operates in 16 markets located in 12 states of the republic and during its 42-year history, it has registered 235,000 households. From 2004 to the present, it has placed five issues of long-term stock certificates for a total of 1,900 million pesos.

According to the data reported by Ruba, during 2022 the homeowner managed to increase her average sale price by 13% and her income from the housing placement they grew 19.7 percent.

In an environment where the social interest housing has lost participation, the homeowner indicated that during 2022 the placement of this type of units grew 3.6% and in income its increase was 18% compared to 2021.

According to the firm, in the mix of units, during 2022 the houses placed The low-income segment represented 49% of the total number of titled units, while the medium and residential segment had a participation of 51%.

The firm’s data shows that the firm produces around 10,000 households each year and is currently considered one of the two main developers in the country in terms of revenue, profitability, profit and units produced.

“In this 2023 we will continue working to maintain our growth trend in the coming years, in order to continue prioritizing the financial health of the company and strategic alliances, for which we are confident that in this way we will be able to consolidate our leadership in the industry of the living place in Mexico”, said the general director of Ruba.