Many organizations use social media to reach a wider audience, and churches do not have to be different. From Facebook to Instagram to TikTok, social media is an excellent way to engage an audience and share helpful information. As a church, it can help you stay in touch with your regular church-goers while reaching out to potential newcomers, expanding your reach further than ever before. Want to learn how? Read on.
Livestream Church Services
Unfortunately, not everyone can attend church every Sunday. There are many reasons for that. For example, some people might have a disability preventing them from physically attending, and others might have other responsibilities during service, such as work, childcare, or education. In any case, church live streaming allows you to reach a much larger audience than otherwise. By livestreaming your church service, people from anywhere worldwide can tune in to watch hymns, prayers, and Bible readings. You can even share those livestreams as videos afterward so people can watch them over and over!
Talk About Social Media at Service
To improve your social media game, aim to increase your follower count on each platform. A great way to do that is by talking about your social media accounts at church! Let your church’s attendees know you are active on social media by providing the details, and you will surely gain a couple of new followers. Better yet – you’ll know those followers are genuinely interested in your church, which means they are likely to also engage with your posts.
Create a Facebook Group for the Church
Facebook has the option of creating private and public groups, so use it! Create a Facebook group specifically for the church, allowing people to join and engage with everything related to your church and the service. On that Facebook group, provide updates about services, special occasions, fundraisers, and more. It can become a virtual space where you can build an even stronger church community, offering advice, support, and a safe space for many.
Related Post
Engage with Followers
Much like you would engage with church-goers at church, you should also engage with followers when posting on the church’s social media accounts. For example, if you post a clip of the Sunday church service on your church’s Instagram page and somebody comments, “wish I’d have been there!” either give it a like or respond to the comment directly. Little responses like this show that you really care about the community. Your social media followers will feel seen and heard and, in turn, more connected to the church.
Grow Your Church with Social Media
When used correctly, social media holds much power – power that you can use to spread your faith! By creating social media accounts specifically for your church, you can stay in touch with your regular church-goers while hopefully reaching out to newcomers who may not have heard about your church before. Whether you decide to livestream your service each week or post on Instagram more regularly, the social media presence will help your church grow.
