Mitsubishi Motors of Mexico (MMDM) managed to close its fiscal year 2022 with 8% growth compared to the same period in 2021, which added 20,219 vehicles sold in the local market from April 2022 to March 2023. However, the challenge was set to increase it by 11% in 2023.
These figures were mainly due to sales of the L200 pickup in its four versions, Mirage G4, Xpander GLS and Xpander Cross, he said.
The Japanese company strengthened its presence in Mexico, after last March, Mitsubishi Motors de México sold 2,336 units, this is 91% compared to March 2022 and 102% compared to February.
Recently, jorge vallejo, CEO of Mitsubishi in Mexico announced that the brand will have a new image and will strengthen its presence in Mexico, despite Chinese competition. “At Mitsubishi we do not compete with a brand, but month after month in the Mexican market.”
For almost 5 years, Mitsubishi Motors de México has been a subsidiary, but has been consolidated with 17 multi-brand automotive groups whose experience, in each of the areas where they are present, has resulted in a solid, profitable and highly reliable Distributor Network.
The Mitsubishi Motors Network of Mexico is made up of 46 Distributors nationwide. The new image has been implemented in 61% of the agencies and it is expected that by fiscal year 2023, 80% of the agencies will already have these new standards.
This led the brand’s financial company, Mitsubishi Motors Financial Services (MMFS) to reach cumulative penetration of 48% and 9,645 contracts with clients during fiscal year 2022, representing an increase of 22% compared to the period of 2021.
Through a statement, the automaker reported that in this new Fiscal Year 2023, the brand will be governed by the solidity Plan “H1 2023”, which proposes a growth of 11% compared to the previous year, with the sale of 22,500 units and a 2% market share. Unlike previous years, this plan will be the starting point for the growth of the brand.
Mitsubishi Motors will be focused on additional actions that will boost business growth, such as the certified pre-owned program, intensive commercial strategies and continuity with the change of image in Distributors, which already add up to 61% with this new identity.
In this new fiscal year, the strategy includes the launch in April of the new Outlander PHEV (Plug-in Hybrid Electric Vehicle), technology of which Mitsubishi is the creator and developer, as well as the global presentation in July of one of its flagship models, the sixth generation of the L200 pick up.
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