English Premier League announces opening of New York office – its second international hub – to find more opportunities to engage US fans
- The league’s grown in America since NBC Sports started showing games in 2013
- The Premier League opened its first international office in Singapore in 2019
- DailyMail.com provides all the latest international sports news
The Premier League has opened an international office in New York City to support the continued growth of the league and its clubs in the US, league officials disclosed over the weekend.
Based in Manhattan, the office will be led by former NBA, NFL and MLS executive Akasah Jain, who was appointed as US Managing Director in June. Jain’s worked on generating fan and commercial growth for sports organizations globally for nearly 20 years.
‘The Premier League’s popularity has strengthened significantly in the United States over the last decade so opening an office in New York is a great chance to build on that success,’ said Premier League Chief Executive Richard Masters in a public press release.
‘We look forward to having a permanent base here and working even closer with NBC Sports as well as continuing to build on events like Premier League Mornings Live and the Summer Series.’
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Indeed, the Premier League’s gained traction in a country where its sports culture is dominated by the ‘sacred three’ of American football, basketball and baseball, all due to its highly successful and long-term broadcast partnership with NBC Sports, which became the channel to tune into for weekday and weekend games in the US in 2013.
The Premier League has gained traction in the US, all thanks to its partnership with NBC Sports
The Premier League will open its second international office in NYC. The other is in Singapore
The announcement of the opening of the Premier League’s US base comes just days before the Premier League Summer Series kicks off, with six clubs playing matches across five East Coast cities.
More than 240,000 fans are expected to attend nine matches featuring Aston Villa, Brentford, Brighton & Hove Albion, Chelsea, Fulham and Newcastle United between July 22 and July 30.
NBC Sports and the Premier League’s partnership into hosting eight Premier League Mornings Live fan festivals across multiple cities in the US has also been a success since its launch in 2018.
The NYC office’s opening comes right before the start of the EPL Summer Series in the USA
Premier League Mornings Live fan festivals are popular in the US. Pictured: Alan Shearer and Arnold Schwarzenegger posing with the Premier League trophy at an event in LA in 2021
More than 60,000 fans have attended the gatherings, which consists of showing live matches on big screens in iconic locations.
The Premier League will look to expand on more opportunities for its US-based fans to engage with the league, while also seeking partnerships and adding to its content strategies in order to gain a larger audience of current and new followers.
The Premier League has another international office in Singapore since 2019.
The 2023-24 season starts on August 11, with reigning champions Manchester City travelling to Turf Moor to take on newly-promoted Burnley.
