AI has been a part of Google for more than two decades. Tools like Google Lens and Google Translate were built using AI and now we have many such AI tools at our fingertips. AI has also become the core component of important search engine algorithms like Google Rankbrain and BERT. This means that if you understand how AI is impacting search engines, you can utilize this information to boost your SEO with AI. Let us explore how digital marketers can leverage the benefits of AI to improve their SEO strategies.
Leveraging AI in SEO
In the past, the best SEO agencies were capable of downloading and correlating data from different sources. But today, by the time SEOs try and accomplish these tasks, algorithms update, SERPs shift and results change. Thus, considering these realities, applying AI for SEO is a necessity. Let us try and understand the various ways in which AI in SEO makes everything easy:-
1. Enhanced Consumer Understanding and Optimised Content
AI helps in understanding all aspects of consumer behavior- likes, dislikes, most visited websites, buying patterns, etc. This means that each content is personalized leading to more customer engagement rates. Similarly, AI can be used to create high-quality SERP-relevant content faster through targeted keywords.
2. Efficient and Time-Saving
The advancements in AI are being mostly used for repetitive tasks like keyword analysis. These are being handed over to AI while humans focus on more strategic tasks. This step also ensures the removal of human errors, which is quite common while handling large amounts of data.
3. Customer satisfaction
AI-based technologies like chatbots and virtual assistants are a part of almost every website you visit, and the reason is to improve customer experience. These digital helpers provide instant support and help in engaging customers thus reducing bounce rates. This leads to increased customer loyalty and brand awareness. Another thing to be noted here is that these virtual assistants are continuously evolving their responses based on customer interactions and are improving themselves to meet the individual needs of customers.
4. Machine learning and predictive analysis
Machine learning is a part of AI. It can analyze vast amounts of data and detect patterns or trends. It also helps in predicting future actions based on past consumer behavior.
These AI-integrated elements in SEO help businesses gain a competitive edge and also make swift changes to their marketing strategy.
Do and Don’ts of AI
When you are using AI for SEO, make sure you are aware of some basic do’s and don’ts that can empower your AI-based SEO strategy.
Dos
- Manage your expectations:
AI is still in its infancy, and many AI applications are being developed every day. SEOs or businesses should not feel compelled to try everything or expect immediate results.
- Use it to manage your time
From predictive analysis to creating great-looking graphics and sifting through huge amounts of data to identify trends. AI can help you save time through a vast array of tools.
- Use it to determine what works
A/B testing is one of the many benefits offered by AI. It can help you test which version of metadata, content structure, content data, etc is better and use it accordingly.
- Use it for getting started with your content
AI can help you streamline your strategy for content. Choosing the right words or outlining the structure is an easy task with AI tools.
- Learn your audience
Assessing audience sentiment behind reviews and testimonials and tracking user behavior on a site can help businesses create unique SEO strategies based on the audience.
Don’ts
- Don’t start without clear goals
AI is powerful, but it cannot function on its own. As users, we need to set specific SEO objectives and KPIs. Toggling the advanced filter, giving feedback and generating proper prompts are some of the ways a user can set clear goals for AI.
- Keep on learning
Fully depending on AI is not good. We also need to invest in learning. Whether it is learning about the language of AI or prompt engineering, we need to stay updated about what is happening in the world of AI and SEO.
- Don’t just use and forget
AI can deliver the results, but this is not the end. You also need to learn how to tweak your strategy if and when needed.
How to choose the best AI SEO tools?
There are many AI SEO tools available for our use but if you want an AI tool of genuine value then here are some features that you should focus on:
- Scalability
As businesses grow, the selected AI tool should be able to handle the size and complexity of the new website.and also improve the website’s ranking.
- Cost
The price that you pay for an AI tool should be evaluated in terms of ROI, including the increase in organic traffic, time saved etc.
- User Interface
It should have an easy-to-use interface, people with basic SEO or technical knowledge should be able to navigate it.
- Purpose and Features
Your chosen AI tool should align with your specific SEO requirements like technical SEO audits or keyword research.
- Relevance and Accuracy
The recommendations provided by the AI tool should be accurate and relevant to the latest SEO best practices.
- Easy Integration
If you use tools like CMS or CRMs, you should check whether the AI tool can integrate with these tools.
- Trial period
You should check whether the chosen AI tool provides a trial period. This free trial period can help SEOs test their capabilities and disregard if not useful.
- Data and Security
Most SEO agencies deal with sensitive data of their clients and the right AI tools should have strong data protection policies.
- Training and Support
Before finalizing an AI tool, SEOs should check whether it provides proper customer support. Additional benefits like training materials and tutorials should also be considered.
As search engines use AI to improve their results and SEO teams use AI to improve their strategies, things are changing. With more intelligent content and advanced search engine algorithms- this digital landscape focuses on user experience as well as advanced SEO strategies.
