Allen’s launches brand new SOUR red frogs – and they cost just $2.95 for a pack
- Lolly brand Allen’s has given its iconic red frogs a makeover with a sour twist
- The brand is set to launch Sourz Frogs Alive – a new raspberry flavoured lollies
- The product will hit supermarket shelves around the country from Wednesday
Australia’s confectionery brand Allen’s has delighted lolly fans with a new twist to the classic red frogs.
The brand is set to launch Sourz Frogs Alive – complete with a ‘burst of sour, tangy flavour at first bite’, followed by a ‘deliciously dazzling’ raspberry flavour.
With no artificial colours, the product, which costs $2.95 per bag, will hit supermarket shelves around the country from Wednesday, February 17.
Australia’s confectionery brand Allen’s has delighted lolly fans with a new twist to the classic red frogs. The brand is set to launch Sourz Frogs Alive – complete with a ‘burst of sour, tangy flavour at first bite’, followed by a ‘deliciously dazzling’ raspberry flavour
‘We know how much Aussies love Allen’s Frogs Alive and that sour lollies are a trending flavour profile among lolly lovers,’ Nestlé head of marketing confectionery Joyce Tan said.
‘We thought we’d combine the two and create something we know our customers will love.
‘Allen’s Sourz Frogs Alive also follows the success of Sourz Tangy Randoms and Sourz Snakes Alive so we’re excited to see the reaction on our customer’s faces once they taste how sour they really are.’
With no artificial colours, the product, which costs $2.95 per bag, will hit supermarket shelves around the country from Wednesday, February 17
Shoppers can let their taste buds come to life with the new lollies with a ‘supercharged’ flavour that will sure be a crowd pleaser.
Allen’s Sourz Frogs Alive will be available in Woolworths from February 17, Coles and independent stores from March 1 and convenience stores from April.
