The famous American technology company “outperformed”Camel“Over its South Korean competitor”Samsung” in smartphone sales in 2023, according to the specialized research company “IDC,” which saw this as “a shift in power at the top of the largest consumer electronics market,” according to a report by Agence France-Presse.
IDC experts pointed out that “the last time a company other than Samsung occupied first place in the smartphone market was in 2010.”
This American company, based in California, sold more than 234 million iPhones last year, making its share of the global market 20.1%.
Nabila Popal, director of research at IDC, spoke about Apple's acquisition of the largest share of this market for the first time, and that it is “the only one of the companies that occupied the top three positions, achieving positive annual growth” of 3.7%.
She believed that Apple achieved this achievement despite facing “increasing regulatory challenges and renewed competition from Huawei in China, which is its largest market.”
She considered that “Apple's continued success is largely due to the increasing trend towards high-quality devices, which now represent more than 20% of the market, the intensity of offers to replace old phones, and interest-free financing plans.”
Samsung came second, with sales of its devices reaching more than 226 million, a decline of 13.6%, making its market share 19.4%.
The giant South Korean company is scheduled to announce new smartphones powered by artificial intelligence in San Jose, Silicon Valley, a topic that Apple rarely addresses during its conferences despite the great interest in these technologies.
Ryan Reith, Vice President of the Artificial Intelligence Market at IDC, said that competition in this market is intense.
Apple's release comes in the context of a 3.2% decline in global smartphone sales in 2023, reaching 1.17 billion devices, which is “the lowest annual volume in a decade, largely due to difficulties resulting from the macroeconomic situation,” according to what IDC said. “.
However, this company expected to record a recovery in 2024, as growth reached 8.5%, on an annual basis, in the last quarter of 2023.