The end of 2024 will witness the return of the late rock singer Elvis Presley to the concert stage in the form of a 3D virtual hologram, in a concert tour organized using artificial intelligence techniques.
The British company organizing the concert, Laird Realty, announced through its account on the Instagram platform the start of preparations for a concert tour at the end of this year, using artificial intelligence technology, after the company obtained the official rights to the concert.
The company described the concert as an amazing musical experience, as a life-sized “digital Elvis” will sing on a London stage for the first time.
The tour will begin next November 2024 in London, and then the tour will move to Las Vegas, Berlin, and Tokyo. The organizing company announced that it is preparing for the appearance of “Digital Elvis” by using thousands of photos and video clips of Presley from his personal life and professional career, in addition to live music.
The company's CEO, Andrew McGuinness, said: “The musical show is a current generation's tribute to the musical legend of Elvis, as it allows the audience to enter into his world.”
McGuinness added that the experience will offer audiences “a deeper look into Elvis' life, transporting fans through the past decades to experience his rapid rise to fame.”
King of rock
Elvis Presley, born in 1935, is considered one of the most important cultural icons of the 20th century, despite his early death at the age of 42.
His records were the best-selling in the world, with about 500 million copies sold. He rose to fame in the 1950s and 1960s and was famous for songs including “Suspicious Minds.”
Despite his passing, his influence on musical life remains. In 2018, he was awarded the Presidential Medal of Freedom in the United States of America.
In 2022, director Baz Luhrmann made a musical film about him “Elvis” (Elvis), and actor Austin Butler won the Best Actor award at the British Academy Film Awards (BAFTA).
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Last year, 2023, he presented his character, actor Jacob Elordi, in the movie “Priscilla,” which dealt with the story of his relationship and marriage with model and singer Priscilla Presley.