Austrian property firm boss laughs off claims that Prince Harry and Meghan Markle ‘plagiarised’ his company logo for Archewell Foundation’s remarkably similar new design
- Duke and Duchess accused of copying logo design from Am Werdertor project
- Chief executive Dmitry Pryanishnikov said: ‘Imitation is … [a] form of flattery’
- Meghan and Harry’s new Archewell logo features similar ‘A’ and ‘W’ emblem
An Austrian property firm boss has laughed off claims that Prince Harry and Meghan Markle ‘plagiarised’ his company logo for their Archewell Foundation’s remarkably similar new design.
The Duke and Duchess of Sussex were accused on social media of copying their new logo design from the Am Werdertor project, which has used an almost identical ‘A’ and ‘W’ emblem for three years.
But Dmitry Pryanishnikov, chief executive of Am Werdertor’s parent company Allea Group, was unconcerned by the similarities today when he said: ‘Imitation is the sincerest form of flattery.’
Mr Pryanishnikov added: ‘Despite obvious similarities between our logo and the logo of Archewell, we do not plan to take any action in this regard, as the subject projects are very much different by their nature, so we do not take offence.’
The Duke and Duchess of Sussex were accused on social media of copying their new Archewell (right) logo design from the Am Werdertor project (left), which has used an almost identical ‘A’ and ‘W’ emblem for three years
Dmitry Pryanishnikov, chief executive of Am Werdertor’s parent company Allea Group, was unconcerned by the similarities today when he said: ‘Imitation is the sincerest form of flattery
The logo was first devised in 2018 for the exclusive refurbishment of a 19th Century building in central Vienna when it was turned into luxury apartments costing up to £3m.
But marketing expert Vanessa Liwanag, of Creative Talents Worldwide, who contacted MailOnline after spotting the similarity, was amazed that Archewell’s design team hadn’t spotted the resemblance before launching their own version.
‘There seems to be no diligent research and effort done in creating unique branding and a creative logo for Archewell,’ she said.
‘In any branding project nowadays, it is important to do online research for similar names, logos and check if they are trademarked or copyrighted.
‘Especially if you are a global firm, research should be done on a global scale. Isn’t Archewell a global charity organization? They should know better.’
Twitter users were equally scathing.
@K_L_Cox wrote: ‘I think Am Werdertor would have a good lawsuit case against Archewell. Stealing their logo. My understanding you can’t have a logo that is very similar to an already established logo.’
Another, with the Twitter handle @harryandmegxit, posted: ‘Who wore it best Am Werdertor or Archewell?
#logodesign #copycat #MeghanAndHarry’
The updated logo was first spotted at the top of a letter sent by the Duchess to Robert Clack School in London following her visit last year – and later shared online for International Women’s Day
The new Archewell logo emerged this week after Harry and Meghan were forced to drop their previous ‘Sussex Royal’ crest from their stationery and website in the wake of their bombshell interview with Oprah Winfrey, in which they accused the Royal Family of racism.
The Sussexes faced criticism for continuing to use their original logo – which featured their initials H and M intertwined with a crown on top.
The updated logo was first spotted at the top of a letter sent by the Duchess to Robert Clack School in London following her visit last year – and later shared online for International Women’s Day.
The logo also features on the couple’s Archewell website, which encourages ‘community, service, compassion and action’.
Meghan and Harry’s old website – SussexRoyal.com – is still active, although it directs visitors to Archewell.
AmWerdertor, originally built in 1869 as a residential and commercial building, was developed to include a spa, swimming pool and fitness area for its well-heeled residents.
The development was shortlisted and won in several categories at the European Property Awards in London in 2019.
Archewell Foundation was contacted for comment.