Millions of Marvel fans are about to return to a movie theater for the first time since “social distancing” began.
So by Saturday, Disney CEO Bob Chapek will likely be receiving some pats on the back from his media mogul brethren in Sun Valley…
>> Lowry adds: “Also, whatever the box-office tally, it would be hugely helpful to have some sense of what the Disney+ buy rate looks like — data that the day-date releases don’t share. Without that, there’s no way to truly know just how profitable (or not) the movie might be as well as the extent to which the streaming option could be cannibalizing theatrical revenue, as opposed to merely adding income from people who wouldn’t be inclined to rush out and see it anyway…”
Box office big picture
As the pandemic recedes in the US, box office returns have been shaky. There have been a few breakout hits, namely “F9” and “A Quiet Place Part II,” but big misses too, like “In the Heights.”