Alcon, the company that produced the movie “Blade Runner 2049,” filed a lawsuit against Tesla and its CEO, Elon Musk, in addition to Warner Bros. Discovery, accusing them of violating intellectual property rights.
According to the American “Variety” website, the company claimed that artificial intelligence-generated images representing scenes from its movie were used during the launch of Tesla’s self-driving “Robotaxi” car, demanding that “Blade Runner 2049” not be linked to “Tesla” or Elon Musk or anyone. From his companies in any way, stressing at the same time its rejection of the American billionaire’s “politically exaggerated and volatile” behavior and the “hate speech” it may sometimes contain.
Alcon also demanded financial compensation for the damages it suffered, explaining Over the decades, it has invested hundreds of millions of dollars to build the “Blade Runner” brand, noting that previous decades linked the film to brands in the automotive sector whose value exceeded tens of millions of dollars.
Although Tesla denied using artificial intelligence-generated images at the ceremony, which was held on October 10, 2024, the lawsuit explained that the images that appeared in the show included a scene in which a “Brian Gosling lookalike” appears, and another scene of the famous futuristic “Fuego” car that appeared. In the movie. These images appeared within 11 seconds of the presentation, as Musk tried to explain why they were being used.
According to “Variety”, the producers of the famous film “Warner Bros. Discovery” requested permission to use some images and clips from the film in the “Tesla” presentation the day before it was held, but Alcon's CEOs, Andrew Kossoff and Broderick Johnson, categorically rejected the request. .
The American production company also claimed that Musk was fully aware of the refusal to use any elements from the movie “Blade Runner 2049,” but he nevertheless decided to go ahead and use the images during the screening, “which shows clear bad faith and unauthorized exploitation of the film’s trademark.” .
It is noteworthy that Alkon's accusation is not the first of its kind, as it has previously been reported The director of the movie “I, Robot” was accused of… Alex Proyas, the American billionaire Elon Musk, stole the designs he presented in the 2004 film during the same event.
Last Thursday, the CEO of Tesla unveiled new models of self-driving cars, in addition to the new robot “Optimus,” which served drinks to the public and interacted with them.