World cinema and the world of fashion have been closely linked for decades, as a large number of fashion pieces worn by the most famous heroines of world cinema were transformed into dazzling iconic pieces, and these looks contributed to the fame of their designers, some of whom were at the beginning of their careers.
Marilyn Monroe changes fashion concepts
American star Marilyn Monroe's collaboration with fashion designer William Travilla began in the films “Don't Bother to Knock” and “Monkey Business”, which were released in cinemas in 1952.
Although Marilyn Monroe was not impressed with the costumes designed by Travilla, the company “Twentieth Century Studios”, which produced the movie “Gentlemen Prefer Blondies”, insisted on his presence at work, so his time bomb exploded in the scene of Monroe presenting her famous painting “Diamonds.” “Diamonds are a Girl's Best Friend”, in which she appeared in a pink dress decorated with the jewelry of the prestigious house “Tiffany & Co”, making this look one of the most famous looks in world cinema to the point that it is still a reference for fashion experts after 70 years. Years after the film was released.
A large number of female stars also took inspiration for their looks from Monroe, such as Madonna, who appeared with a similar look in the music video for her song “Material Girl” in 1984.
After this appearance, Monroe and Travilla collaborated in several other artistic works, such as the film “How to Marry a Millionaire” in 1953, and “The Seven Year Itch” in 1954, which made this The dazzling, iconic looks of Travilla, the most famous name in the world of film costume design, were flocked to him by companies producing spectacle films to design the clothes of their heroines. During his career, he won an Oscar and was nominated for 3 other awards in the category of Best Costume in a Motion Picture.
Audrey Hepburn and Hubert de Givenchy
The relationship between British star Audrey Hepburn and French fashion designer and founder of Givenchy, Hubert de Givenchy, is considered one of the strongest duos that linked film makers to the world of fashion.
This close relationship began in the fifties of the last century when the two were at the beginning of their careers, when Hebron went to Paris to choose the costumes that she would appear in the movie “Sabrina” after the Spanish designer Cristobal Balenciaga refused to cooperate with her, and there she met Givenchy, who assured her He did not have enough time or enough labor to design her own pieces, but he showed her his latest designs so that she could choose what suits her, while adding some modifications to them.
Hence, the star of the movie “War and Peace” felt that she was “created to wear Givenchy designs,” as she said, and their cooperation continued until the movie “Funny Face” came out in 1957, and she appeared in one of the scenes in a dress. The famous wedding dress that he designed especially for her came to express the state of rebellion that was dominating the fashion movement at that time, so it became one of the most famous wedding dresses in the history of world cinema.
But the jewel of Hepburn and Givenchy's cooperation was in the year 1961 after she starred in the opening scene of the movie “Breakfast at Tiffany's” in the famous black dress. Fashion makers at that time considered a new concept for the black dress after the one presented by Coco Chanel, and this uproar made this dress the… The most famous fashion item of the 20th century.
Since that time, Givenchy has become the winning lion of contemporary fashion, and has achieved widespread fame among international stars who have sought to reserve a place for themselves among fashion icons such as Elizabeth Taylor and Marlena Dietrich, in addition to the spread of its designs among queens and first ladies, most notably former American First Lady Jacqueline Kennedy and Iranian Shahbano. Deepa's joy.
It is noteworthy that Audrey Hepburn's black dress was sold at a charity auction in 2006 in the Spanish city of Madrid for 467,200 pounds sterling, and Givenchy donated its value to those in need in the Indian city of Calcutta.
Sophia Loren and Pierre Balmain's dream
In the fifties and sixties of the last century, cooperation with the Italian star Sophia Loren was the dream of every international designer and fashion house. Her appearance with a single design for any house was equivalent to hundreds of advertising campaigns on which thousands of dollars were spent.
However, French fashion designer and founder of the Balmain house, Pierre Balmain, was lucky in the year 1960, when director Anthony Asquith asked him to design a complete wardrobe for Loren to appear in her outfits in the movie “The Millionaires”, in which she played the role of the richest woman in the world, so she was It was a difficult task for Balmain to blend his modernity, which was ahead of his time, with the classics, but in the end he succeeded in doing so to the point that some people were buying tickets to the movie just to see Sofia's fashions.
After this step, Balmain became one of the five largest fashion houses in France, even though only 15 years had passed since its founding at the time, but the requests of ladies of the velvet class for designs similar to the one in which Sophia appeared did not stop for more than 3 decades, even with the change of creative directors. To the house.