TrendsWide
Contact US
  • Home
  • Trending
  • Health
  • Life Style
  • NBA
  • Reviews
No Result
View All Result
TrendsWide
  • Home
  • Trending
  • Health
  • Life Style
  • NBA
  • Reviews
No Result
View All Result
TrendsWide
No Result
View All Result
Home Uncategorized

British-bred Royal Enfield speeding ahead in Asia

by souhaib
October 25, 2020
in Uncategorized
0
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT


By Justin Harper
Business reporter, BBC News

British-bred Royal Enfield is expanding across Asia

image copyrightGetty Images

image captionThe company is aiming to boost its share of motorbike sales in Asia

British-bred Royal Enfield is expanding aggressively as it aims to tap into the world’s biggest motorbike-buying market, in Asia.

One of the world’s oldest bike brands still in operation has been owned by India’s Eicher Group since 1994 and has seen strong sales in its local market.

It is now embarking on increasing sales across Asia, and recently announced plans to open a new factory in Thailand.

Asian customers appreciate the style and heritage of its bikes, Royal Enfield chief executive Vinod Dasari tells the BBC.

“We make a significantly better bike for not a significantly higher price,” he says.

“Plus we design and produce bikes for the world, not just India”.

The new Thailand plant is expected to be in operation within the next 12 months and will be the firm’s biggest factory outside of India.

image copyrightRoyal Enfield
image captionRoyal Enfield’s Continental GT 650 – Ice Queen

It will serve as a hub to export to other countries in South East Asia including Vietnam, Malaysia and China.

Mr Dasari has ambitious plans, aiming to launch one new bike each quarter for the next three to five years. 

“Asia Pacific is a very exciting and important market for us, and our buyers tend to be aspirational, looking for something better.”

  • Harley-Davidson to exit world’s biggest bike market

Winners and losers

Asia has a strong tradition of motorbike riding. India is the world’s biggest market for motorbike sales, followed by Thailand, Indonesia and Vietnam.

Motorbikes are the easiest way to navigate the region’s often congested roads, particularly in its big cities.

Sales for Royal Enfield, which only makes motorbikes in the mid-segment market (250-750cc class), have grown 88% across the region in the last year.

image copyrightGetty Images
image captionRoyal Enfield is now owned by India’s Eicher Group

However, not all motorbike brands have been successful in Asia.

US-based Harley-Davidson recently announced its withdrawal from India, in stark contrast to Royal Enfield’s expansion.

“Products of Harley-Davidson were considered oversized for India. The infrastructure, top speeds and traffic discipline is not very suited to cruising at high speeds safely,” says Vivek Vaidya, a transport expert at consultants Frost & Sullivan.

“They tried lower engine sizes but that wasn’t their forte. Trying to take on Royal Enfield in that segment was not so easy,” he adds.

Royal Enfield, in contrast, has products which more readily suit the region’s bike buyers, say some.

“People are buying Royal Enfield machines based upon their ease of use, their simple design and their classic vintage styling,” says Scott Lukaitis, a motor sports consultant.

“They provide the opportunity for new riders to enter the power sports community at a cost-conscious price point without the need to have a great deal of mechanical ability or knowledge to keep them running.”

Ask Mr Dasari and he emphasises Royal Enfield’s heritage as an attraction: “We are not just selling a product, we are selling an experience.”

Royal Enfield: A timeline

image copyrightGetty Images
image captionA limited edition Royal Enfield Classic 500 Pegasus motorcycle was built in 2018 to pay tribute to WW2’s “Flying Flea”
  • 1893. Originally a bicycle manufacturer, Royal Enfield derives its name from making parts for the Royal Small Arms Factory, Enfield
  • 1901. Produces its first motorised bikes in Britain
  • 1914-18. In World War One, supplies motorbikes to British, Belgian, French, US and Russian armies
  • 1932. Builds the legendary “Bullet” motorcycle, featuring the inclined “sloper” engine
  • 1939-45. Produces military motorbikes as well as bicycles, generators and anti-aircraft guns in World War Two – most famously the “Flying Flea”, for use by parachutists and glider troops
  • 1960s. The cultural heyday of classic motorbikes, but many brands struggle including Royal Enfield
  • 1970. Ceases UK operations, its Indian subsidiary takes over production
  • 1994. India’s Eicher Motors buys Enfield India, renaming it Royal Enfield Motors Limited
  • 2020. UK is still a key market – its Interceptor 650 is the best-selling middleweight motorcycle
image copyrightYoutube/Jay Leno Garage
image captionFormer US chat show host Jay Leno is a fan of Royal Enfield

Next year marks Royal Enfield’s 120th anniversary since it built its first motorbike. Although with India still battling Covid-19 it has not announced any plans yet to celebrate this milestone.

As for the future of the Asian motorbike sector in a post-pandemic world, many see continued growth.

“The general consensus is fear of infection may shift people away from shared transport to individual mobility. Hence, the cheapest mode for rural areas is the motorcycle,” says Mr Vaidya.

Related Topics

  • Thailand

  • India
  • Asia Pacific
  • Asia
  • Transport



Source link

You might also like

Agile Time Management Project Management

Pfizer says it expects data on COVID-19 vaccines for children in ‘early part of 2021’

John Oliver on the new 'Last Week Tonight' season and if Trump was good for comedy

Share this:

  • Twitter
  • Facebook
  • More
  • Pinterest
  • Telegram
  • Email
Tags: bbc
Share30Tweet19
Previous Post

Indiana stuns No. 7 Penn State with unlikely comeback in Big Ten opener

Next Post

PETER HITCHENS: Let’s turn back time – to when we didn’t mess up our clocks 

souhaib

Recommended For You

Agile Time Management Project Management

by souhaib
March 19, 2021
0

Time management Project management is very important.  If you are an owner of the company often the CEO without being the managing director, the one who must be...

Read more

Pfizer says it expects data on COVID-19 vaccines for children in ‘early part of 2021’

by souhaib
February 11, 2021
0

Both Pfizer Inc and Moderna Inc say they expect to have data on how well their coronavirus vaccines work in teenagers later this year.Currently, immunizations against COVID-19 are...

Read more

John Oliver on the new 'Last Week Tonight' season and if Trump was good for comedy

by souhaib
February 11, 2021
0

John Oliver talked with USA TODAY TV Editor Gary Levin about the new season of "Last Week Tonight" and why he won't miss President Trump.        Source link

Read more

Dr Fauci declares April ‘open season’ for COVID-19 vaccinatoins

by souhaib
February 11, 2021
0

Dr Fauci declares April 'open season' for any American adult to get a COVID-19 vaccine and predicts the 'majority' of Americans will have two doses by fallDr Anthony...

Read more

Biden administration fears it could take nine months to reach herd immunity

by souhaib
February 11, 2021
0

The US may not reach herd immunity and return to some semblance of normalcy until Thanksgiving at the current pace of COVID-19 vaccinations and speed of variant spread,...

Read more
Next Post

PETER HITCHENS: Let's turn back time - to when we didn't mess up our clocks 

No Result
View All Result

Recent Posts

  • Dead migrants San Antonio: Texas imposes new checkpoints on trailers after the death of the 53 migrants
  • 4 indicted for the deaths of 53 migrants in San Antonio
  • To support NATO against Russia, the United States is further strengthening its military presence in Europe
  • The Sao Paulo stock market loses almost 1% due to new fiscal fears
  • The streaming business leaves Woody Allen with retirement plans

Browse by Category

  • Australia
  • Automotive
  • Business
  • Celebrity
  • Cryptocurrency
  • Deals
  • Economie
  • Education
  • Euro
  • Forex
  • Gaming
  • Health
  • Life Style
  • NBA
  • News
  • Reviews
  • Sports
  • Switzerland
  • Trending
  • U.S.
  • Uncategorized

Categories

  • Australia
  • Automotive
  • Business
  • Celebrity
  • Cryptocurrency
  • Deals
  • Economie
  • Education
  • Euro
  • Forex
  • Gaming
  • Health
  • Life Style
  • NBA
  • News
  • Reviews
  • Sports
  • Switzerland
  • Trending
  • U.S.
  • Uncategorized

Pages

  • Contact US
  • Newsletter
  • Privacy Policy
  • Terms & Conditions

© 2021 - TrendsWide

No Result
View All Result
  • Home
  • Contact US
  • Privacy Policy
  • Trending
  • U.S.
  • Economie
  • Deals
  • Reviews
  • Cryptocurrency
  • Health
  • Life Style
  • NBA

© 2021 - TrendsWide