They are the not-so-famous faces earning a fortune by selling personal ‘shout outs’ for fans and their friends.
Cameo, which this week was valued at $1 billion, is filling the pockets of film stars and public figures who are selling off short videos those willing to splash out.
Big name celebrities on the site range from sports stars, including boxing legend Floyd ‘Money’ Mayweather to reality TV star Caitlyn Jenner.
While superfans can spend big on A-listers – some who charge into the thousands – it is the not-so-famous who are really cashing in.
Actor Michael Rapaport, The Office star Brian Baumgartener and comedian Gilbert Gottfried are among the top earners in the United States, according to estimates compiled by Broadband Choices.
The estimates are formed based on the person’s going rate and the number of positive reviews. Celebrities may have made more videos but received less reviews.
DailyMail.com has requested definitive figures for a top 10 from Cameo but the company declined to provide them.
Here is a look at some of the stars helping to drive the Cameo craze:
Actor Michael Rapaport
Cost per video: $216
Estimated earnings: $254,000
Actor Michael Rapaport last year became the most successful celebrity to record custom content on Cameo.
The War at Home star received a staggering 1,176 reviews as of July last year and at a cost of $216 a video, raked in at least $254,000.
Brian Baumgartner played Kevin Malone in The Office
Cost per video: $200
Estimated earnings: $225,000
Brian Baumgartner made over $1 million in bookings last year becoming an unlikely breakout star of Cameo.
Baumgartner became a fan favorite on The Office over nine seasons and 201 episodes by playing the bumbling account Kevin Malone.
According to the analysis, he had 1,124 reviews last year and with videos costing $200, could have made more than $225,000.
Gilbert Gottfried has appeared in Teenage Mutant Ninja Turtles and Disney’s Aladdin and has also carved out a good income on Cameo
Cost per video: $172
Estimated earnings: $224,000
The New York comedian’s shrill voice has proven popular on Cameo where he will give you and your friends a shout out for $172.
As of July last year, he had 1,304 reviews at a cost of $172 a video, meaning he could have made at least $224,000 from the app.
Shark Tank’s Kevin O’Leary made at least $209,000 from Cameo – mere pocket change, for a man estimated to be worth $400 million
Cost per video: $1,374
Estimated earnings: $209,000
Terence Thomas Kevin O’Leary is a Canadian businessman, author, politician and television personality.
He is known for his role in Shark Tank.
A true businessman, he charged $1,374 per video. He’s managed 152 reviews, meaning he’s made at least $209,000 from Cameo – mere pocket change, for a man estimated to be worth $400 million.
Star of the improvisation comedy series Impractical Jokers, James Murray, known as Murr, is a big hit on Cameo
Cost per video: $401
Estimated earnings: $190,000
Star of the improvisation comedy series Impractical Jokers, Murray, known as Murr, is a big hit on Cameo.
He charges a $401 for his personalized videos and has 474 reviews, meaning he has made at least $190,000 from the site as of July.
Actor Sean Astin played Samwise Gamgee in The Lord of the Rings series
Cost per video: $338
Estimated earnings: $187,000
Actor Sean Astin played Samwise Gamgee in The Lord of the Rings series.
He charged $338 for a video and with 553 reviews is believed to have made at least $187,000 from Cameo.
American blogger, columnist, and media personality Perez Hilton is best known for his blogs and videos about the stars. But, in the process, he became quite the start himself
Cost per video: $103
Estimated earnings: $173,000
American blogger, columnist, and media personality Perez Hilton is best known for his blogs and videos about the stars. But, in the process, he became quite the star himself.
He sells videos on Cameo for $103 each. With 1,677 reviews, he has raked in at least $173,000 from the site.
David and Annie Tobrowsky are stars of the TLC hit franchise 90 Day Fiancé
David and Annie Tobrowsky
Cost per video: $65
Estimated earnings: $164,000
The stars of the TLC hit franchise 90 Day Fiancé are popular on Cameo.
They have more than 2,509 reviews. At a modest $65 per video, they are believed to have made up to $164,000.
Sonja Morgan delivers her personalised messages from her Manhattan townhouse
Cost per video: $113
Estimated earnings: $141,000
Best known for the Real Housewives of New York, the TV personality wishes fans a happy birthday on pre-recorded video for $113, or a 10-minute Zoom call for $500.
The American singer-songwriter has been around the music scene for a while, having released her debut album Out of the Blue in 1987
Cost per video: $223
Estimated earnings: $131,000
The American singer-songwriter has been around the music scene for a while, having released her debut album Out of the Blue in 1987.
She’s also had international hits and has starred on Broadway.
A video from the 50-year-old, who is from New York, will cost you $223. With 587 reviews, she is believed to have made at least $131,000 from the site.
The site where you can make celebrities do what you want – if the price is right: How does Cameo work?
The site works by fans searching for their favorite celebrity. They can then request them to make a personalized video.
Fans can even send directions about the words, theme or style of video they want.
Though people can order videos for themselves, most people request personalized messages for their friends.
And, if requested, videos can be rude and foul-mouthed.
Former Monty Python star John Cleese, who charges up to £482 for a video, even asks people to ‘provide extra details’ to make the experience more ‘personalized and rude’.
Celebrities charge hundreds and sometimes thousands of dollars for the videos.
Caitlyn Jenner currently charges the most on Cameo, with a video costing $2,586. According to the star’s profile, the money from the videos goes to her Caitlyn Jenner Foundation.
The Chicago-based company, which turns four this year, has recently been valued at a whopping $1 billion.
Originally launched by Martin Blencowe, a British tech entrepreneur from Brighton, the firm makes its money by taking a 25 per cent cut of the fees for the celebrity shout-outs.