CDMX expects a spill of 3,200 million pesos for the World Cup

The FIFA World Cup is expected to generate an economic spill close to 3,200 million pesos for small businesses in Mexico City, reported the Small Chamber of Commerce, Services and Tourism (Canacope) of the capital of the country.

According to Canacope, during the sports fair, which will be from November 20 to December 18, 2022, establishments such as restaurants, canteens, bars, cafeterias, economic kitchens, lunch boxes, fast food sales will mainly benefit and snacks.

“The essential thing, for businesses such as restaurants, canteens, bars, economic kitchens and others, will be to provide fans with a pleasant experience, with screens to watch the games, good audio, decorations and sports or soccer-allusive accessories,” explained the President of Canacope, Arturo Vega Martín.

Also, other establishments that will benefit are those focused on the sale of t-shirts and related items.

The opening of this season also coincides with the commercial activity for the Good End, which increases the chances of growth in sales in the sector.

“Regarding El Buen Fin, an estimated economic benefit of approximately 9,300 million pesos in Mexico City. As a consequence of the activity generated by these commercial events, it is projected that together they will generate an approximate spill of 12,500 million pesos in the capital of the country during the next 30 days”, detailed the business chamber.

It will mainly highlight the trade in sportswear, t-shirts, caps, scarves, and flags, among other products that are related to supporting the different teams. Tangentially, the sale of televisions, cell phones, tablets, antennas, cables and everything related to watching the games, may present an increase in sales.

For the commercial sector, Canacope explained, this event will be a key driver, sales growth of over 40% per year is expected, benefiting more than 100,000 economic units in the capital.

Regarding the expected consumer trends related to the acquisition of original products, about 34% of consumers will seek to purchase original products.

Canacope pointed out that the estimate for the capital of the country is related to the interest experienced during the season, which may be higher or lower to the extent that the performance of the Mexican National Team.

“In past World Cups we have detected that when they were eliminated, the public lost interest and the level of average spending decreased,” he said.