Mexico is one of the main consumers of soft drinks and sugary drinks.
According to data from the IMCO (Mexican Institute for Economic Competitiveness), Mexican families spend up to 10% of their income on the purchase of soft drinks and the favorite, by far, is Coca Cola in its original version.
Sales of this beverage represent 64.8% of total soft drink sales in the domestic market. If its zero and diet versions are added, the participation of this company amounts to 72.8 percent.
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